Brand Tone

Expert and Reassuring

Brand Values

• •Safety & Purity
• •Scientific Efficacy
• •Targeted Solutions
• •Quality & Premium Formulation

Best Practices

• •Always Anchor in Safety: Start every piece of copy, whether for a product or the brand, by reinforcing the "Allergen-Free" philosophy (Nickel-tested, Preservative-Free, Fragrance-Free, Gluten-Free). This is your unique selling proposition and the primary reason customers trust you.
• •Balance Science with Benefit: Use scientific terms like "biomimetic peptide" or "photoprotection" to build authority, but immediately translate them into a tangible benefit for the user (e.g., "...which helps to smooth wrinkles" or "...for complete defense against sun damage").
• •Maintain the "Expert & Reassuring" Tone: Write with the confidence of a dermatologist. Use clear, direct, and informative language. Avoid slang, overly casual phrasing, or exaggerated marketing claims. The goal is to educate and build trust, not just to sell.
• •Speak to the Problem: Structure copy around the problem the consumer is facing (e.g., "Tired of redness?", "Struggling with dullness?"). This shows empathy and positions the product as the direct, effective solution they have been searching for.
• •Use "Defence," "Protection," and "Solution" as Keywords: These words are central to the BioNike identity. Weaving them into headlines and body copy reinforces the brand's core mission of defending the skin and providing reliable solutions to dermatological concerns.

Social Perception

Trustworthy and Reliable, Effective, A Go-To for Specific Problems, Premium

Copy Examples

• •Beyond Sunscreen: 4D Photoprotection for Your Sensitive Skin. Don’t just block the sun, defend your skin. Our new Defence Sun SPF 50+ is engineered with our "allergen-free" philosophy. No fragrance, no preservatives, and nickel-tested for ultimate tolerance. Protect your skin with confidence.
• •Reclaim Your Clarity. Take Control of Acne-Prone Skin. Frustrated with breakouts and irritation? The BioNike Aknet line is your targeted solution. Formulated with potent yet gentle ingredients, it works to purify and balance your skin without compromising its delicate barrier. Your journey to clearer skin starts here.
• •The Science of Skin Renewal. Target the signs of aging at their source. Our Defence Xage Ultimate Rich Balm stimulates your skin's natural synthesis of collagen and hyaluronic acid. This is not just a cream; it's a scientifically formulated treatment for a visibly firmer, remodeled facial contour.
• •The BioNike Promise: Allergy-Free Skincare, Backed by Science. For over 60 years, BioNike has been a leader in dermo-cosmetics from Italy. Our mission is simple: create highly effective skincare you can trust. Every product is nickel-tested, preservative-free, and fragrance-free, because we believe skin health should never be compromised.
• •Calm for Hypersensitive Skin. Living with intolerant or rosacea-prone skin requires a special kind of care. Our Defence Tolerance line is designed to do more than just moisturize—it actively soothes, reduces redness, and restores your skin's natural defenses. Experience the comfort of balanced skin.