Brand Tone

Conscious and Caring, Modern and Elegant, Trustworthy and Transparent, Innovative and Solution-Oriented

Brand Values

• •Sustainability
• •Health and Wellness
• •Design and Aesthetics
• •Efficacy
• •Transparency
• •Customer Satisfaction

Best Practices

• •Prioritize "Eco-Elegance": Always balance the message of sustainability and natural ingredients with the aesthetic appeal and premium feel of the product. The design is a key differentiator.
• •Be Transparent and Educational: Clearly explain the benefits of plant-based, biodegradable materials and the impact of reducing plastic waste. Back up claims with facts (e.g., "reduces plastic waste by 85%").
• •Use Positive and Empowering Language: Focus on the solutions Biom offers ("effortless and effective cleaning, made better," "wipes done right") rather than dwelling excessively on the negatives of traditional products. Empower consumers to make better choices.
• •Maintain a Warm and Approachable Voice: While elegant, the tone should also be friendly and relatable, especially on social media. Engage with the community, answer questions thoughtfully, and share user experiences.
• •Visual Consistency Reinforces Tone: Ensure all visual content (photography, videography, graphics) aligns with the clean, modern, and nature-inspired aesthetic. This visual language is integral to the brand's sophisticated yet conscious tone.

Social Perception

Generally viewed as an innovative and much-needed solution for eco-conscious consumers who dislike the waste and chemicals of traditional wipes. The stylish dispenser is a significant selling point. Recognized as being at a higher price point than conventional wipes, but many customers see value in the sustainability, design, and ingredient quality. Seen as a brand actively trying to "clean up the industry" by reducing plastic waste and offering non-toxic alternatives. Their launch into Target stores indicates growing mainstream appeal. Some users experience issues with wipes being too dry or tearing, and the cost can be a barrier for some. The brand appears responsive to feedback. There's online discussion about the authenticity of its "eco-friendly" claims, which is common for sustainable brands.

Copy Examples

• •Social Media Post (Instagram/Facebook): Tired of hiding ugly plastic wipe containers? ✨ So were we. Introducing Biom: stunningly designed, 100% plant-based wipes that are kind to your home, your family, and our planet. Clean beautifully, live consciously. #mybiom #SustainableStyle #CleanHomeHappyHome
• •Ad Headline (Google/Social): Finally. Wipes You Won't Want to Hide. Eco-Friendly. Effective. Elegant. Shop Biom.
• •Email Snippet (Welcome Email): Welcome to the Biom family! We believe that a clean home shouldn't come at the expense of our planet. Discover our beautiful, refillable wipe dispensers and plant-based formulas that are as powerful as they are pure. Let's make a cleaner world, one wipe at a time.
• •Product Description Snippet (Website): Our All-Purpose Cleaning Wipes aren't just effective; they're a statement. Crafted from 100% biodegradable wood pulp and infused with natural essential oils, they offer a guilt-free clean that’s safe for every surface—and every member of your family, paws included.
• •Short Video Ad Script (TikTok/Instagram Reels - visual of dispenser in a stylish home): (Scene: Quick cuts of messy situations – kitchen spill, sticky hands, dusty shelf – followed by someone easily cleaning with Biom wipes from the elegant dispenser.) Voiceover (Warm, trustworthy): Life's messy. Cleaning up doesn't have to be. Biom: Powerful, plant-based wipes. Refillable, beautiful design. No plastic waste. No harsh chemicals. Just a smarter, kinder clean. GetBiom.co.