Brand Tone

Authoritative, educational, approachable, and empathetic.

Brand Values

• •Scientific Foundation
• •Empowerment
• •Effectiveness and Quality
• •Natural and Ethical Practices

Best Practices

• •Balance Science with Simplicity: Use scientific terms to build authority, but immediately explain them in simple, benefit-driven language. For example, "Our formula contains Lactobacillus ferment filtrate, a powerful ingredient that helps protect and balance your skin's natural ecosystem."
• •Lead with Empathy, Follow with Solution: Start by acknowledging the customer's frustration (e.g., "Feeling defeated by constant bloating?"). This builds an immediate connection before you introduce the product as the effective solution.
• •Use the Voice of the Customer: Incorporate phrases and sentiments from real customer reviews into your copy. Words like "finally found something that works," "gentle," and "life-changing" are powerful because they are authentic.
• •Empower, Don't Frighten: Frame the copy around positive empowerment ("Take back control of your health") rather than fear-based tactics ("Your gut bacteria might be causing diseases"). The goal is to inspire action, not anxiety.
• •Maintain Consistency Across Channels: While the tone may be more informal on TikTok than on the website, the core values of science, empowerment, and effectiveness must remain consistent. Every piece of content should reinforce the brand's identity as a trustworthy, science-backed solution.

Social Perception

A premium, effective, and trustworthy brand perceived as a problem-solver for chronic issues, offering high-quality, scientifically-backed solutions, and fostering a supportive community.

Copy Examples

• •Tired of the endless cycle of harsh acne treatments that don't work? Your skin's microbiome might be the missing piece. Our Clear Skin range works with your skin's biology, not against it, to calm inflammation and restore balance. See the difference that science-backed skincare makes.
• •Imagine a day without uncomfortable bloating. Our Digestive Health formula is designed to support your gut microbiome, helping to enhance flora and promote comfortable digestion. It’s more than a supplement; it’s your daily partner in wellness.
• •It all starts with the microbes. Our products are formulated in Australia by a team of microbiome scientists, using specific, active bacterial strains at clinically relevant doses. We harness the power of nature to reconnect you with your best health.
• •Jessica thought she had tried everything for her persistent acne. 'I've been using it for two months and have noticed a significant difference.' Join Jessica and hundreds of others who have finally found relief with biomiq.
• •What is the gut-skin axis? The connection between your digestion and skin health is powerful. Discover the science on our blog and learn how nurturing your microbiome can lead to radiant, clear skin.