Brand Tone

Educational & Informative, Passionate & Purpose-Driven, Nurturing & Holistic, Appreciative & Reverent (towards nature), Thoughtful & Reflective

Brand Values

• •Sustainability & Regeneration
• •Health & Wellbeing
• •Support for Small-Scale Growers & Ethical Practices
• •Biodiversity
• •Education & Awareness
• •Simplicity & Balance
• •Connection (to nature, to food)

Best Practices

• •Educate with Passion: Always aim to inform and inspire. Share knowledge about regenerative practices, soil health, and the microbiome with genuine enthusiasm.
• •Emphasize Connection: Use language that highlights the interconnectedness of all things – food, nature, health, and community.
• •Speak from Values: Let your core values (sustainability, health, ethical sourcing, biodiversity) shine through in every piece of communication. Use stories of your growers and the impact of regenerative farming.
• •Maintain a Nurturing and Appreciative Voice: Write as if you are caring for both your customer's well-being and the planet. Show gratitude for nature's provisions and the work of your partners.
• •Be Authentic and Thought-Provoking: Don't shy away from deeper reflections on our food system and the environment. Encourage mindfulness and conscious choices in a way that feels genuine and hopeful.

Social Perception

Biome Box is perceived as a niche, high-quality provider of unique, plant-based produce with a strong ethical and environmental focus. It's seen as an educational resource for those interested in gut health, regenerative agriculture, and sustainable living. Collaborators and related organizations view Biome Box positively, highlighting its commitment to quality, sustainability, and supporting a better food system. The founder, Teri Clayton, is regarded as knowledgeable in the field of sustainable food and its health impacts. The brand appeals to a conscious consumer base that values health, environmental responsibility, and unique, high-quality food experiences.

Copy Examples

• •Headline: Nourish Your Inner Ecosystem. Discover the Power of Regenerative Foods. Body: At Biome Box, we believe that true health starts from the ground up – from vibrant soil to a thriving gut. Our curated boxes deliver diverse, wild-grown, and foraged plant-based goodness, connecting you to nature's intelligence. Taste the difference, feel the vitality.
• •Headline: More Than a Veg Box. It's a Movement for a Healthier You and Planet. Body: Join us in supporting small-scale growers who nurture the earth. Every Biome Box is packed with seasonal, nutrient-dense foods designed to diversify your diet, boost your microbiome, and contribute to a regenerative future. Eat well, live consciously.
• •Headline: Unlock Nature's Wisdom for Your Wellbeing. Body: Our ancestors understood the profound connection between wild plants and vitality. Biome Box brings that ancient wisdom to your table with unique herbs, fungi, and vegetables often forgotten by modern diets. Reconnect with real food, and let nature guide your health journey.
• •Headline: Soil to Gut: The Delicious Path to Resilience. Body: The secret to a resilient body and a thriving planet lies in the health of our soil and our microbiome. Biome Box delivers plant-based diversity straight from regenerative farms, offering you a delicious way to support both. It’s food with purpose, for a life in balance.
• •Headline: Taste the Wild. Embrace Diversity. Support Regeneration. Body: Step beyond the ordinary with Biome Box. Each delivery is an invitation to explore new flavours and textures from nature's larder, supporting small growers who are healing the earth. Feed your curiosity, nourish your biome, and be part of the change.