Brand Tone

Authoritative & Scientific, Educational, Supportive & Trustworthy, Accessible, Professional

Brand Values

• •Science & Research
• •Efficacy & Quality
• •Health & Wellness
• •Innovation
• •Trust & Transparency
• •Accessibility

Best Practices

• •Lead with Science, Explain with Clarity: Always ground claims in scientific evidence and research, but translate complex information into easy-to-understand benefits for the consumer.
• •Be a Supportive Educator: Position the brand as a knowledgeable and empathetic resource. Offer solutions and insights rather than just selling products. Content should empower consumers to make informed decisions about their health.
• •Maintain Authority through Facts: Use specific numbers (e.g., CFU counts, years of research) and mention patented strains or clinical trial backing where appropriate to reinforce credibility.
• •Adapt to the Platform, Not the Persona: While the style may vary slightly (e.g., more visual on Instagram, more formal on LinkedIn), the core tone of being scientific, supportive, and trustworthy should remain consistent across all channels.
• •Focus on Benefits, Not Just Features: While the unique strains and CFU count are important features, always connect them back to the tangible benefits for the customer – better digestion, improved immunity, enhanced quality of life, etc.

Social Perception

Highly Reputable & Trusted, Effective for Specific Needs, Premium Product, Science-Driven, Canadian Heritage, Global Growth

Copy Examples

• •Headline: Your Gut Health, Backed by Science. Body: For over 30 years, Bio-K+ has been dedicated to pioneering probiotic research. Our unique, patented strains are clinically proven to support digestive balance and overall wellness. Trust your gut to the experts.
• •Headline: Not All Probiotics Are Created Equal. Body: Discover the Bio-K+ difference. Our targeted-release capsules and potent drinkables deliver live, active cultures exactly where your body needs them. Experience the efficacy of our scientifically formulated 3-strain blend.
• •Headline: Feeling Off? It Could Be Your Gut. Body: Your microbiome plays a crucial role in everything from digestion to immunity. Bio-K+ offers a range of specialized formulas to help restore harmony and support your unique health goals. Find your balance, naturally.
• •Headline: Wellness From Within. Start Your Bio-K+ Journey. Body: Join thousands who have made Bio-K+ a cornerstone of their daily wellness routine. Whether you're looking for everyday support or targeted relief, our probiotics are designed to help you feel your best. #BioKPlusLife
• •Headline: Innovation for Your Well-being. Body: From our original drinkable probiotics to our new shelf-stable capsules and functional blends, Bio-K+ is committed to providing effective and convenient solutions for modern life. Explore our latest innovations in gut health.