Brand Tone

Informative & Educational, Health-Conscious & Scientific, Trustworthy & Reassuring, Positive & Benefit-Oriented

Brand Values

• •Health & Wellbeing
• •Quality & Purity
• •Scientific Backing (Implied)
• •Transparency

Best Practices

• •Focus on 'Why': Consistently explain the benefits of the product and why it's important for the customer's health and wellbeing (e.g., 'strengthens cell structure to promote healthy aging').
• •Emphasize scientific backing by using scientific terms such as cellular structure, mitochondrial function, and fatty acid ratios.
• •Maintain transparency by providing detailed product information and addressing customer concerns.
• •Consistently highlight the positive outcomes of using the product, such as 'vibrant skin, hair, and nails' and 'brain and emotional balance.'
• •Ensure messaging focuses on the benefits of Omega-3 and Omega-6 fatty acids and cellular health, educating consumers on the importance of balanced essential fats.

Social Perception

A trusted brand providing high-quality supplements that support overall health and well-being through a science-backed approach. Should be perceived as transparent and reliable.

Copy Examples

• •Nourish your body from within. #OmegaBalance #CellularHealth #HealthyFats #BioOilOmega
• •Experience the difference balanced essential fats can make.
• •Bio-Oil Omega’s Balance Oil is expertly crafted to...
• •Shop now for foundational wellness.
• •Support your cellular health with our expertly balanced Omega-3 and Omega-6 oil, designed to promote overall well-being.