Brand Tone

Informative & Educational, Conscious & Responsible, Aspiring & Elegant, Approachable & Friendly

Brand Values

• •Sustainability
• •Quality
• •Health & Safety
• •Eco-Consciousness
• •Responsibility

Best Practices

• •Always Lead with Sustainability: Ensure that the eco-friendly aspect is a prominent feature in most communications, reinforcing your core value.
• •Balance Elegance with Eco-Friendliness: Showcase that sustainable choices can also be stylish and high-quality. Use descriptive language that appeals to both a conscious and an aesthetic sensibility.
• •Educate Gently: Provide information about the benefits of your products (biodegradability, chemical-free, etc.) without being overly technical or preachy. Make it easy for customers to understand why your products are a better choice.
• •Foster a Community Feel: Use inclusive and inviting language. Encourage user-generated content by asking customers to share how they use BioGreen Choice products for their events.
• •Be Authentic and Transparent: Clearly communicate what your products are made of and their end-of-life benefits. Honesty builds trust with an eco-conscious audience.

Social Perception

Positive for Eco-Friendliness, Niche but Growing Appeal, Trusted for Product Attributes, Seen as a Better Alternative

Copy Examples

• •Headline: Celebrate Sustainably. Impress Naturally. Discover BioGreen Choice.
• •Social Media Post: Planning your next gathering? 🌿 Make it an eco-chic affair with our stunning palm leaf plates! Biodegradable, compostable, and oh-so-stylish. #BioGreenChoice #SustainableLiving #EcoParty
• •Product Description Snippet: Crafted from fallen leaves and free from harmful chemicals, our tableware isn't just a choice, it's a statement. Experience the quality that nature intended.
• •Email Subject Line: Ditch the Plastic, Not the Party! Eco-Friendly Solutions Inside.
• •Ad Copy: Tired of flimsy paper plates and guilty about plastic? BioGreen Choice offers durable, beautiful, and 100% compostable tableware. Elevate your events, effortlessly.