Brand Tone

Professional and Scientific, Trustworthy and Transparent, Aspirational and Supportive, Premium and High-Quality, Approachable and Positive

Brand Values

• •Quality
• •Transparency
• •Science and Efficacy
• •Customer Well-being
• •Integrity and Honesty
• •Sustainability/Responsibility
• •Innovation

Best Practices

• •Emphasize Scientific Credibility: Always ground health claims in the scientific formulation and the expertise of the research team. Use precise language when referring to ingredients and their benefits, reflecting the "Made in Austria" quality and rigorous testing.
• •Maintain Transparency: Be open about the 99 ingredients, the "pure substance principle," and the product's origin. Avoid hype and focus on factual, verifiable information.
• •Inspire, Don't Intimidate: While highlighting the premium nature and scientific complexity, ensure the language remains accessible and encouraging. Focus on the ease of incorporating BIOGENA ONE into a daily routine and the positive impact on the user's life and potential.
• •Showcase Quality Consistently: Reinforce the premium aspect through sophisticated visuals, well-crafted language, and testimonials that speak to the product's efficacy and superior experience.
• •Be Human and Relatable: Despite the scientific backing, connect with the audience on a human level. Acknowledge the desire for a simpler path to better health and position BIOGENA ONE as a supportive partner in their wellness journey. Use customer stories and user-generated content (with permission) to build community and trust.

Social Perception

High-Quality Supplement Provider, Trustworthy Brand, Premium Product, Convenient Health Solution, Good Taste (for a greens powder), Emerging Competitor, Health-Conscious Community

Copy Examples

• •Headline: Unlock Your Potential. 99 Nutrients, One Daily Ritual. Body: Fuel your ambition with BIOGENA ONE. Our Austrian-made, scientifically formulated drink provides a symphony of 99 high-quality vitamins, minerals, and botanicals to support your energy, focus, and immunity. Experience the clarity of a body in balance. Start your ONE journey today. Focus: Aspirational, Professional, Premium.
• •Headline: Transparency in Every Sip. The BIOGENA ONE Promise. Body: We believe you deserve to know exactly what you're putting into your body. BIOGENA ONE is crafted with 99 meticulously sourced ingredients, free from unnecessary additives. Developed by our expert scientific team and made in Austria, each batch is rigorously tested for purity and potency. Trust in science. Trust in BIOGENA ONE. Focus: Trustworthy, Transparent, Scientific.
• •Headline: Elevate Your Mornings. Simplify Your Wellness. Body: Imagine starting your day with everything your body needs, in one refreshing drink. BIOGENA ONE makes it simple. Our comprehensive blend of 99 nutrients supports your mental sharpness, boosts your immune defenses, and energizes your day, all with a pleasant apple-kiwi taste. Hello, healthy habit! Focus: Approachable, Supportive, Premium (convenience).
• •Headline: Rooted in Science. Crafted for You. Body: BIOGENA ONE isn't just another greens powder. It's a testament to nearly 20 years of Austrian nutritional science. Our dedicated team has perfected a blend of 99 vital ingredients designed for optimal bioavailability and efficacy, supporting your journey to peak well-being. Feel the difference quality makes. Focus: Scientific, High-Quality, Trustworthy.
• •Headline: More Than a Supplement. It's Your Daily Foundation for Health. Body: Build a stronger foundation for your health with BIOGENA ONE. Each convenient sachet delivers a powerful complex of 99 nutrients, including all 13 vitamins and 11 essential minerals, to help you feel physically healthy and mentally sharper. Invest in your vitality, effortlessly. Focus: Supportive, Premium, Professional.