Brand Tone

Empowering and Educational, Community-Oriented and Collaborative, Sustainable and Responsible, Practical and Solution-Focused, Enthusiastic and Passionate, Approachable and Friendly

Brand Values

• •Sustainability
• •Food Security and Accessibility
• •Innovation
• •Community Empowerment
• •Quality and Durability
• •Education
• •Environmental Responsibility

Best Practices

• •Focus on Empowerment and Solutions: Frame messaging around how Foodcube helps users overcome gardening challenges and achieve success (e.g., "Gardening made easy," "Grow fresh food anywhere").
• •Highlight Sustainability and Impact: Consistently integrate key values like water efficiency, use of recycled materials, and contribution to food security into your narratives.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Explain concepts like "wicking" simply. The tone should be knowledgeable yet approachable, as if a friendly expert is offering advice.
• •Incorporate Community and Shared Success: Feature stories from community projects, schools, and home gardeners. Use inclusive language that fosters a sense of belonging ("Join our growing community," "Let's grow together").
• •Maintain a Positive and Enthusiastic Voice: Convey a genuine passion for gardening, sustainability, and the positive changes Foodcube can bring. Let the excitement for growing food shine through.

Social Perception

Positive and Respected, Innovative and Problem-Solving, Community-Focused, Eco-Conscious, Reliable and Supportive

Copy Examples

• •Headline: Grow More, Waste Less: Your Urban Oasis Awaits with Foodcube. Body: Tired of limited space and thirsty gardens? The Foodcube transforms any corner into a thriving, water-efficient veggie patch. Made from 80% recycled materials, it’s good for your plate and the planet. Join the Foodcube family and taste the difference fresh makes! #FoodcubeFresh #SustainableGardening #UrbanFarmingMadeEasy
• •Headline: Unlock Your City's Green Potential. Body: Imagine fresh, homegrown produce right at your doorstep, school, or community center. Biofilta's Foodcube makes it simple. Our award-winning wicking beds save water, reduce effort, and empower you to grow sustainably. Let's cultivate greener communities, together. #GrowTogether #FoodSecurity #BiofiltaBlooms
• •Headline: From Recycled Plastic to Abundant Harvests. That's the Foodcube Promise. Body: We believe in a greener future. That's why every Foodcube is proudly Australian-made from 80% recycled food-grade plastic, turning waste into a resource for fresh, healthy food. Water-wise, low-maintenance, and built to last. Start your sustainable food journey today! #CircularEconomy #MadeInAustralia #GrowYourOwnFood
• •Headline: Big Flavours, Small Footprint: The Foodcube Wicking Bed. Body: Don't let space or watering woes hold you back! The Foodcube's smart wicking technology delivers water directly to the roots, meaning healthier plants with up to 50% less water. Perfect for balconies, rooftops, and community plots. Effortless gardening, impressive results. #WaterWiseGardening #Foodcube #HealthyHarvests
• •Headline: Join the Movement: Fresh Food For All, Powered by Foodcube. Body: From schoolyards to city rooftops, Foodcubes are helping communities grow fresh, nutritious food where it's needed most. Easy to set up, even easier to love. Be part of the solution to build food resilience and connect with your neighbors. What will you grow? #CommunityGardens #UrbanAgriculture #FoodcubeImpact