Brand Tone

Educational, Informative, Empathetic, Compassionate, Authoritative, Knowledgeable, Grounded, Accessible, Inspiring, and Hopeful

Brand Values

• •Holistic Healing
• •Empowerment
• •Integrity & Research
• •Coherence & Harmony
• •Pioneering & Innovation

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value by explaining the 'how' and 'why' behind Biofield Tuning and the products. Use clear, accessible language even when discussing complex concepts.
• •Lead with Empathy: Acknowledge the user's potential pain points (stress, trauma, physical discomfort) and frame Biofield Tuning as a supportive and understanding solution.
• •Reference the Research & Founder: Subtly weave in Eileen McKusick's expertise and the research basis of Biofield Tuning to build authority and trust. Avoid making unsubstantiated medical claims, adhering to the "non-medical therapeutic method" positioning.
• •Focus on Empowerment and Benefits: Highlight how the products and methods can empower individuals to take charge of their well-being and the tangible benefits they can experience (e.g., relaxation, clarity, pain relief).
• •Maintain Hopeful Optimism: While being grounded, ensure the copy conveys a positive and hopeful outlook on healing and personal transformation, inspiring users to explore the possibilities.

Social Perception

Respected by a Niche Community, Seen as Effective, Founder-Centric, Intriguing to the Curious, Considered a Legitimate, Albeit Alternative, Practice.

Copy Examples

• •Rediscover your body's natural harmony. The Sonic Slider, grounded in Biofield Tuning principles, uses specific frequencies to help release tension, smooth energetic disturbances, and invite a profound sense of calm. Your journey to vibrational wellness starts here.
• •Unlock the secrets of the human biofield. Join Eileen Day McKusick in this transformative course to learn how sound can be a powerful tool for identifying and clearing stored trauma, leading to greater emotional freedom and vitality. Empower yourself with knowledge, awaken your potential.
• •Feeling stuck or out of sync? Biofield Tuning offers a researched approach to restoring your natural energetic flow. Our tuning forks and educational resources are designed to help you address the root of discomfort and reclaim your vibrant self. Explore the science of sound healing.
• •Did you know chronic stress can create tangible 'noise' in your energy field? Biofield Tuning helps to gently comb through these dissonances, promoting deep nervous system relaxation and allowing your body’s innate healing capacity to flourish. Experience the relief of coherence.
• •Feeling Weighed Down? Discover How Sound Can Lighten Your Load & Restore Your Energy.