Brand Tone

Professional and Trustworthy, Scientific and Innovative, Health-Oriented and Caring, Familial and Heritage-Driven

Brand Values

• •Quality
• •Trust and Excellence
• •Ethical Practices & Sustainability
• •Innovation
• •Health and Well-being
• •Authenticity
• •Customer Solutions

Best Practices

• •Prioritize Clarity and Accuracy: When discussing scientific benefits (like bioavailability or active compounds), use precise language but ensure it's understandable to the target audience (whether B2B or B2C). Avoid jargon where simpler terms suffice, or explain technical terms briefly.
• •Emphasize Trust and Heritage: Consistently weave in the brand's experience (e.g., "Since 1994") and family-led background to build credibility and a personal connection.
• •Highlight Quality and Efficacy: Use strong, confident language when describing product benefits and the rigorous processes behind them (e.g., "rigorously tested," "highest concentration," "guaranteed purity").
• •Maintain a Professional yet Accessible Voice: While the tone is professional, especially if targeting businesses, ensure the language isn't overly stiff or impersonal. The "family" aspect allows for a slightly warmer professional tone.
• •Focus on Solutions and Benefits: Whether addressing a business's supply chain issues or an individual's health goals, frame the copy around how BioEssens' products provide a tangible solution or benefit.

Social Perception

As a Supplier (B2B focus for propolis): The main website bioessens.com.co appears to target businesses ("Our products are the solution for companies..."). The perception here would be of a reliable, high-quality ingredient supplier. Health-Conscious Consumers: For any direct-to-consumer products (like honey or finished propolis products if offered), the perception would be of a brand offering natural, potent health solutions. The emphasis on purity and active compounds would appeal to this audience. Potential Confusion: The dual identity (Colombian oils vs. Brazilian propolis) and the similarly named Asian skincare brand ("Bio-essence") could lead to some public confusion if not clearly demarcated. However, focusing strictly on bioessens.com.co, the current image is clearly that of a specialized propolis supplier.

Copy Examples

• •BioEssens: 30 Years of Trust in Every Drop of Green Propolis. Body: For three decades, our family has meticulously sourced and supplied the world's finest Brazilian green propolis. We ensure unmatched purity and potency, delivering the authentic power of nature for your health and product formulations. Partner with the experts.
• •Innovation in Nature: Bio-iProp™ - Superior Bioavailability, Pure Power. Body: Experience the next generation of natural ingredients with BioEssens' Bio-iProp™ micro-encapsulated green propolis. Offering double the bioavailability and significantly reduced taste, it’s the intelligent choice for advanced health solutions.
• •The Ethical Choice for Premium Propolis. Body: At BioEssens, quality and ethics go hand-in-hand. Our sustainable sourcing and rigorous testing guarantee high-potency Artepillin C and flavonoids, providing you with a product that's as responsible as it is effective.
• •Your Trusted Partner in Natural Product Development. Body: Struggling with inconsistent suppliers? BioEssens offers a steadfast supply of premium raw propolis and extracts. Ensure the integrity of your products with our commitment to excellence and timely delivery.
• •Unlock the Full Potential of Propolis. Body: From raw green propolis to advanced extracts like our fully soluble Bio-PropDry Acqua, BioEssens provides versatile solutions. Elevate your formulations with the highest concentrations of natural active compounds on the market.