Brand Tone

Informative & Trustworthy, Responsible & Caring, Professional & Reassuring, Simple & Effective

Brand Values

• •Sustainability & Environmental Responsibility
• •Health & Well-being
• •Innovation & Quality
• •Simplicity & Convenience
• •Transparency

Best Practices

• •Prioritize Clarity and Information: Clearly explain product benefits (health, environmental, convenience) and how they work, using straightforward language. Avoid overly technical jargon.
• •Emphasize Eco-Friendliness Authentically: Consistently highlight "chlorine-free," "biodegradable," and "gentle on the environment" aspects. Back these claims with the nature of your product ingredients (e.g., oxygen-based cleaning).
• •Maintain a Trustworthy and Reassuring Voice: Use confident but not arrogant language. Reference "Swedish innovation," quality, and effectiveness. Testimonials and satisfaction guarantees can bolster this.
• •Focus on Simplicity and User Benefit: Highlight how easy the products are to use and how they solve customer problems effectively (e.g., "no rinsing required," "replaces chlorine, shock chlorination and algaecide").
• •Be Consistent Across All Touchpoints: Ensure this informative, responsible, and professional tone is used not only in advertising but also in product descriptions, FAQs, customer service interactions, and any potential social media content.

Social Perception

Customers generally perceive Biocool as a provider of effective, high-quality, and environmentally friendly water purification and cleaning solutions. The "Made in Sweden" aspect likely adds to a perception of quality and reliability. The products are seen as a good alternative to harsher chemical treatments (e.g., chlorine-based). There's an appreciation for the products being gentle and suitable for those with sensitivities (e.g., the laundry detergent). Some customers might perceive the products as being on the premium side in terms of price, but often worth it for the benefits.

Copy Examples

• •Headline: Pure Water, Pure Conscience. Biocool. Body: Enjoy crystal-clear, safe water in your pool, boat, or RV without harsh chemicals. Our Swedish-designed, biodegradable formulas keep your water pristine and our planet protected. Simple, effective, and kind.
• •Headline: Breathe Easy. Wash Clean. Live Healthier with Biocool. Body: Tired of irritants in your water and laundry? Biocool offers chlorine-free purification and gentle, perfume-free detergents, recommended by Asthma Allergy Nordic. Effective cleaning that’s kind to your skin and the environment.
• •Headline: Smart Water Solutions, Naturally from Sweden. Body: Trust Biocool for innovative, eco-friendly water treatment. From ensuring your drinking water is fresh for months to keeping your pool hygienically clean, our products deliver powerful results, simply and sustainably.
• •Headline: Adventure Freely. Drink Confidently. Body: Don’t let water worries hold you back. Biocool’s travel-safe water purification tablets ensure you have safe, great-tasting drinking water wherever your journey takes you. Chlorine-free, effective, and easy to pack.
• •Headline: The Future of Clean is Clear. And Green. Body: Biocool is committed to a healthier planet. Our biodegradable water purification and cleaning products are proof that effectiveness doesn’t have to come at the expense of the environment. Choose Swedish innovation for a cleaner world.