Brand Tone

Informative & Direct, Reassuring & Trustworthy, Discrete & Private, Accessible & Convenient, Professional & Clinical

Brand Values

• •Health & Early Detection
• •Privacy & Discretion
• •Accuracy & Reliability
• •Accessibility & Affordability

Best Practices

• •Emphasize Accuracy and Reliability Consistently: Always mention the high accuracy rate and the partnership with Medtimes Medical Group to reinforce trustworthiness in all communications.
• •Ensure these benefits are clearly communicated across all copy, from website banners to product descriptions.
• •Back up claims with facts (e.g., number of HPV types tested, accuracy statistics).
• •Use clear, concise language to explain complex medical information in an accessible way.
• •Prioritize privacy and discretion in all messaging, highlighting the at-home testing aspect.

Social Perception

A trusted and reliable provider of private and convenient at-home HPV testing, contributing to early detection and proactive health management.

Copy Examples

• •BioCheckHK provides an accessible way to screen for 43 types of HPV from the comfort of your home.
• •BioCheckHK’s at-home HPV test ensures complete privacy, from discreet delivery to confidential reporting via Medtimes Medical Group.
• •Partnering with Medtimes Medical Group, BioCheckHK offers a reliable HPV home testing solution with over 99% accuracy.
• •BioCheckHK’s HPV test kit is designed for ease of use and accuracy, helping you identify potential risks early.
• •Get accurate HPV screening with BioCheckHK. Test at home, maintain your privacy, and receive reliable results supported by Medtimes Medical Group.