Brand Tone

Passionate, Informative, Authentic, Caring, Personal

Brand Values

• •Natural & Organic Integrity
• •Effectiveness & Quality
• •Customer Well-being
• •Transparency
• •Passion & Dedication
• •Conscious Consumption
• •Personal Touch

Best Practices

• •Highlight the natural and organic ingredients, emphasizing certifications when available.
• •Share the 'why' behind ingredient choices and their benefits in simple terms.
• •Incorporate personal anecdotes from Rita or customer testimonials to build trust.
• •Use a warm, caring tone, especially when discussing products for sensitive skin or babies.
• •Reinforce the convenience of accessing well-being products online.

Social Perception

A trusted source for high-quality, effective, and genuinely natural and organic beauty and wellness products, delivered with a personal touch and a commitment to customer well-being.

Copy Examples

• •Ciao, sono Rita! After years of searching for truly natural skincare, I created Bio Boutique della Bellezza to share my passion for 'spignatto' and effective organic products with you.
• •Discover the power of soy wax candles! Made with natural ingredients, they offer a clean, long-lasting burn while creating a relaxing ambiance for your well-being.
• •Worried about harsh chemicals on your baby's skin? Our baby care line features gentle, certified organic ingredients that nourish and protect your little one.
• •Transparency matters! We openly list all ingredients (INCI) so you can be confident in what you're putting on your skin. No hidden nasties, just pure goodness.
• •La tua bioprofumeria online, il tuo benessere a portata di click! Shop our curated selection of natural and organic cosmetics and wellness products from the comfort of your home.