Brand Tone

Modern and Tech-Savvy, Professional and Aspirational, Efficient and Simple

Brand Values

• •Innovation
• •Sustainability
• •Simplicity
• •Connectivity

Best Practices

• •Lead with the Benefit, Not the Feature: Instead of saying "We sell NFC-enabled cards," focus on "Make unforgettable first impressions." Frame the copy around what the customer gains: efficiency, a modern image, and better connections.
• •Emphasize Simplicity: Continuously use simple, action-oriented language like "Tap," "Share," and "Connect." Reassure customers that the technology is effortless for both them and the people they meet.
• •Highlight Sustainability: The eco-friendly angle is a powerful differentiator. Regularly mention that one Bintagged card can replace thousands of paper cards, appealing to the values of a modern, conscious consumer.
• •Maintain Visual and Verbal Consistency: Ensure the clean, modern, and professional tone is reflected in all communications—from website microcopy to social media captions and customer service emails. The visual identity should always match this tone.
• •Encourage and Showcase User Content: To build social proof and overcome the current lack of public perception, actively encourage customers to share photos and videos of their cards in use. Featuring this content will build trust and demonstrate the product's real-world value.

Social Perception

Due to the lack of independent customer reviews and public discussion, the social perception of the Bintagged NFC card is difficult to gauge. The online presence is controlled and curated by the brand itself, with no visible user-generated content or public feedback to analyze customer perception. The brand name's overlap with a vintage store also creates potential for public confusion.

Copy Examples

• •Ditch the Paper. Make a Digital Impact. Your first impression, now in a single tap. Share your portfolio, socials, and contact info instantly. This isn't just a business card—it's your digital handshake. #Bintagged #FutureOfNetworking #NFC #DigitalBusinessCard
• •The Last Business Card You'll Ever Buy. Stop wasting money on paper that gets lost. With Bintagged, one card holds all your links, is endlessly updatable, and makes you unforgettable. Elevate your network today.
• •Your Network, Upgraded. Instantly share who you are and what you do with a simple tap. Smart, sustainable, and seriously impressive.
• •Ready to stand out? Your new business card is here.
• •Networking just got a major upgrade. One tap is all it takes to share everything. No app needed. Join the networking revolution with #Bintagged.