Brand Tone

Aspirational yet accessible, friendly, encouraging, and helpful. The language is positive, confidence-boosting, casual, and direct, fostering a sense of community and excitement. It also conveys savviness and an understanding of consumer desires for affordable luxury.

Brand Values

• •Innovation and Convenience
• •Quality and Durability
• •Accessibility
• •Customer-Centricity
• •Community Support

Best Practices

• •Always frame copy in a way that boosts confidence, using words like "effortless," "flawless," "glow," and "game-changing". Position the brand as a helpful friend.
• •Continuously highlight the "no glue, no mess, no stress" angle in product descriptions, ads, and social media captions to attract users looking for simpler beauty solutions.
• •Engage the audience directly with questions and casual language (e.g., "Hey gorgeous," "Ready to switch?") to foster a loyal following, especially on social media.
• •Showcase high-quality, beautiful product imagery but pair it with copy that highlights affordability and value, such as mentioning reusability or comparing it favorably to more expensive brands.
• •Document key phrases, approved words, and the overall brand personality (friendly, savvy, helpful) in a style guide to ensure consistent voice across all platforms and writers.

Social Perception

Very positive, especially among its customer base. The brand is seen as reliable and high-quality, particularly for new false eyelash users or those seeking easier application. It is perceived as a smart choice for consumers looking for 'dupes' of high-end products without sacrificing quality, with its physical retail presence adding trust and legitimacy. Customer satisfaction is high, with little to no negative sentiment found.

Copy Examples

• •Your 5-minute glow-up is here. ✨ Forget messy glue and complicated applications. Our magnetic lashes click into place for a flawless, all-day hold. Effortless beauty is now your reality. Tap to shop!
• •Want that viral glossy lip without the $50 price tag? 😉 Our best-selling Lip Oil has the same shine, same hydration, same stunning tint. Your secret to luxury lips is safe with us. #BimmyBeauty #LipOilDupe #AffordableLuxury
• •Tired of the daily mascara grind? We see you. That's why we created our game-changing magnetic lashes—to give you back your time and boost your confidence. Reusable up to 20 times, they're not just beautiful, they're smart beauty. See what the hype is about.
• •If you've ever ended up in a sticky situation with lash glue, this is for you. BIMMY BEAUTY's magnetic liner and lash system is your stress-free solution for perfect lashes, every single time. Strong hold, waterproof, and ridiculously easy to use. Ready to change your routine forever?
• •Hello, Gorgeous. Discover your new beauty obsessions right here. From our famous no-glue magnetic lashes to our viral lip oils, BIMMY BEAUTY is all about effortless glam. Support local, feel beautiful. ✨