Brand Tone

Innovative and Modern, Functional and Practical, Design-Centric and Elegant, User-Friendly and Accessible, Enthusiastic and Inviting

Brand Values

• •Design Excellence
• •Functionality and Versatility
• •Innovation
• •Quality and Durability
• •Eco-Consciousness
• •User-Centricity

Best Practices

• •Always Lead with Design and Functionality: Ensure that copy consistently highlights the blend of sophisticated design (mentioning its French origin or designer where appropriate) and practical, versatile use. These are core to Bily's identity.
• •Emphasize "Nomadic" and "Versatile": Use words that convey freedom, adaptability, and suitability for various environments and activities. This reinforces the lamp's primary unique selling proposition.
• •Maintain an Elegant yet Accessible Voice: The tone should be refined, reflecting the design quality, but also clear, straightforward, and inviting to a broad audience. Avoid overly technical jargon unless explaining a specific benefit simply.
• •Inject Enthusiasm and an Experiential Element: Use positive, engaging language that speaks to the "luminous experience" rather than just the physical product. Words like "discover," "experience," "adventure" can be effective.
• •Highlight Innovation and Quality Subtly: While the design is "avant-garde" and technology "ecological," weave these in as benefits (e.g., "smart lighting solution," "eco-friendly choice") rather than just features, ensuring the copy remains focused on the user's experience and the lamp's aesthetic appeal.

Social Perception

The brand aims to cultivate the perception of a provider of high-quality, stylish, and highly practical lighting solutions. It positions itself as a premium designer product that enhances everyday life through thoughtful design and functionality. Without more external feedback, the current perception is largely shaped by the brand's own messaging: a modern, elegant, and versatile lighting solution.

Copy Examples

• •Headline: Bily: Illuminate Your Life, Anywhere. Body: Discover the freedom of light that moves with you. Bily, the nomadic designer lamp, blends elegant French design with ultimate practicality. Perfect for your home, your work, your adventures. Light up your moments.
• •Headline: Design That Shines. Functionality That Follows. Body: Why choose between beauty and utility? Bily offers avant-garde aesthetics and adaptable LED lighting for every need. From a cozy reading nook to a focused workspace, Bily is your intelligent lighting companion.
• •Headline: The Bily Experience: More Than Just a Lamp. Body: It's your personal ray of light, designed by Éric Berthes to be effortlessly versatile. Ecological, durable, and undeniably chic – Bily is the smart way to brighten your world. Join the luminous adventure.
• •Headline: Light. Unplugged. Reimagined. Body: Bily isn't just portable; it's a statement. With three light intensities and a design that complements any space, indoors or out, it’s the only lamp you’ll need. Experience the art of nomadic lighting.
• •Headline: For Every Moment, There's Bily. Body: Crafted for the dynamic individual and the modern family. Bily adapts to your life, providing the perfect ambiance with a touch of French elegance. Simple, versatile, beautiful.