Tono de Marca

The brand's tone is personal, passionate, and encouraging. It's friendly and approachable, rooted in the founder's personal journey, using aspirational yet accessible language that celebrates creativity and personal projects, frequently using words like "passion," "adventure," and "love" to create an emotional connection.

Valores de Marca

• •Authenticity & Passion
• •Quality & Durability
• •Handmade Craftsmanship
• •Elegance & Versatility

Mejores Prácticas

• •Always Tell the Story: Weave the founder's journey and the brand's origin into your copy whenever appropriate. Phrases like "passion project," "handmade in France," and "self-taught creator" reinforce brand values.
• •Highlight Quality with Emotion: Instead of just saying "water-resistant," frame it as a benefit for the customer's life. For example, "Jewelry made for your adventures, from a morning swim to a night out."
• •Use a Personal and Encouraging Voice: Write as if you are speaking to a friend. Use "you" and "your" to make the message feel personal. Celebrate the customer's style and individuality.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy matches the minimalist, elegant, and clean aesthetic of the photos. The words should feel as chic and effortless as the jewelry looks.
• •Engage with Passion: In social media captions and replies, use enthusiastic and passionate language. Emojis like ✨, ♡, and ☀️ can complement the brand's positive and sunny disposition when used appropriately.

Percepción Social

Billy Bijoux is perceived as a chic and authentic independent French brand. Customers are drawn to the story of the self-taught founder and the promise of high-quality, durable, and stylish jewelry. The brand's aesthetic is clean and modern, appealing to women who appreciate delicate, versatile accessories for daily wear. Being handmade in France adds to its appeal, suggesting trustworthy and artisanal quality.

Ejemplos de Copy

• •From a simple dream to a reality you can wear. Each piece, like our [Necklace Name], is handcrafted with passion in our workshop in Les Sables-d'Olonne. Designed to resist water and life, so you can carry your story everywhere. ✨ #BillyBijoux #HandmadePassion
• •The Summer Collection Has Arrived. Inspired by sunny days and salty air. Discover new delicate designs in water-resistant stainless steel, ready to join you on your next adventure. Shop Now.
• •Hi [Customer Name], I'm Alexia, the founder of Billy Bijoux. For as long as I can remember, I've loved jewelry. After years of dreaming and hard work, I launched this brand from my small workshop. Thank you for being part of this incredible adventure with me. Your support makes this dream project my life's project. Discover the pieces I'm creating with love.
• •Tired of jewelry that tarnishes? Billy Bijoux offers elegant, handmade creations in hypoallergenic and water-resistant stainless steel. Perfect for your daily life, designed to last. Get 10% off your first order!
• •The [Bracelet Name] Bracelet. Delicate, yet durable. This piece is designed to be mixed, matched, and layered for a look that's uniquely you. Hand-assembled with love and care, it's the perfect elegant touch that’s tough enough for every day.