Brand Tone

witty, nostalgic, and warm

Brand Values

• •Legacy
• •Humor & Wit
• •Artistic Integrity
• •Community
• •Family

Best Practices

• •Lead with Legacy: Always frame the narrative around Bill Woodman's history. Use phrases like "From the archives of," "A classic from New Yorker cartoonist," and "Celebrating the legacy of" to reinforce the brand's foundation.
• •Speak with Warmth: Write as the family, not as a corporation. Use "we" and "our family" to maintain a personal connection. Share anecdotes or memories related to Bill or his work when appropriate to enhance the feeling of warmth and authenticity.
• •Channel the Wit, Don't Replicate It: Let the cartoons provide the humor. The copy should be the warm and knowledgeable curator that presents the art. The tone should be witty and intelligent, but it doesn't need to tell jokes the drawings do that.
• •Emphasize Quality and Craft: Use words that convey artistic integrity, such as "meticulously reproduced," "archival quality," "masterful line work," and "a celebrated cartoonist's craft." This elevates the product from a simple poster to a piece of collectible art.
• •Foster Community in Your Language: Address your audience as fellow appreciators of a certain kind of humor. Use inclusive language like, "For those of us who appreciate..." or "Join the world of..." to make customers feel like they are part of an exclusive club.

Social Perception

The public perceives Bill Woodman Art as a source of high-quality, clever, and classic cartoon art. Customers are not just buying a product; they are buying a piece of art from a respected New Yorker cartoonist. The family-run aspect appears to be well-received, lending an air of authenticity and trustworthiness to the business. The active community in the Facebook group suggests a loyal and engaged fan base that feels a personal connection to the artist and his work. The brand is seen as a custodian of a beloved artist's legacy rather than a mere commercial enterprise.

Copy Examples

• •Bill always said dogs have the most honest conversations. We re just not always privy to them. Add a dose of classic, good-natured humor to your walls. From the archives of New Yorker cartoonist Bill Woodman.
• •From our family archives to your home, we're delighted to release another classic from Bill Woodman's collection. Each line is a piece of his story a legacy of wit and warmth we're honored to share with you. Discover the humor in the everyday.
• •This isn't just a print; it's a piece of cartooning history. Drawn by Bill Woodman, whose work graced the pages of The New Yorker and National Lampoon, this piece captures his signature off-beat humor. Meticulously reproduced on archival paper to preserve the wit for years to come.
• •Love the wit of classic New Yorker cartoons? Discover the artist behind some of its most memorable gags. Bill Woodman's art is a timeless blend of clever humor and masterful drawing. Tap to bring a piece of that legacy home.
• •Bill Woodman Art is more than a store; it's a promise. A promise made by a daughter to keep her father's wry, wonderful world of cartoons alive. Every print we ship continues the legacy of a man who spent his life making people smile, one drawing at a time.