Brand Tone

Authentic & Natural, Educational & Passionate, Community-Focused & Friendly, Dedicated & Experienced, Transparent

Brand Values

• •Purity & Quality
• •Bee Welfare & Sustainability
• •Education & Community
• •Local Focus
• •Craftsmanship & Tradition

Best Practices

• •Emphasize 'Raw' and 'Natural': Consistently use terms like 'raw,' 'unfiltered,' 'unheated,' 'pure,' and 'natural' when describing products to reinforce the core value of purity.
• •Tell the Story: Weave elements of Bill Lewis's journey and the company's dedication to bees into product descriptions, social media, and website content to build connection and authenticity.
• •Educate Gently: Share interesting facts about bees, honey, and beekeeping in an accessible and engaging way. Avoid overly technical jargon unless explaining a specific benefit clearly. This positions the brand as knowledgeable and passionate.
• •Use Warm and Approachable Language: Write in a friendly, direct, and sincere manner. Reflect the positive interactions customers have at farmers markets. Imagine you're talking to a curious neighbor.
• •Highlight 'Local': Stress the origin of the honey (e.g., 'Angeles National Forest,' 'California citrus groves') to appeal to customers seeking local products and to showcase the unique terroir of the honey.

Social Perception

Trusted Local Source, Artisanal & High Quality, Knowledgeable & Passionate Experts, Friendly & Down-to-Earth, Ethical & Environmentally Conscious

Copy Examples

• •From aerospace engineer to dedicated beekeeper, Bill's Bees brings you pure, raw honey straight from our thriving hives in the Angeles National Forest. Never heated, never filtered – just the incredible taste of nature, exactly as our bees intended. Discover the difference real honey makes.
• •Experience the sunny sweetness of Southern California with Bill's Bees Raw Orange Blossom Honey. Lovingly harvested from local citrus groves when the blossoms are at their peak, this honey is a pure, unfiltered taste of spring. Perfect for your morning tea or drizzled over fresh fruit.
• •Did you know raw honey is packed with natural enzymes and pollen? 🐝 At Bill's Bees, we keep it real – no heat, no filtering, just pure goodness from our amazing bees! Learn more about why raw is best on our website (link in bio!). #BillsBees #RawHoney #BeeGood #SupportLocalBeekeepers #CaliforniaHoney
• •Meet Your Local Beekeepers! Bill's Bees: Pure, Raw, & Unfiltered Honey. Taste the Wildflowers of the Angeles National Forest. Ask us about our beekeeping classes!
• •A Sweet Update from Bill's Bees: Discover Our Latest Harvest & Learn Why Healthy Bees Mean a Healthy Planet! Inside: Tips for supporting pollinators and the story behind our new Sage Blossom honey.