Brand Tone

Humorous & Witty, Passionate & Enthusiastic, Informal & Relatable, Knowledgeable & Nerdy (in an accessible way), Engaging & Community-Focused

Brand Values

• •Passion for Cars
• •Entertainment & Enjoyment
• •Community & Friendship
• •Authenticity & Genuineness
• •Knowledge Sharing

Best Practices

• •Embrace the Banter: Use conversational language, humor, and inside jokes (where appropriate for a broader audience). Write like you're talking to a friend who loves cars.
• •Show, Don't Just Tell, the Passion: Let genuine enthusiasm for cars shine through in your word choices and descriptions. Use vivid and energetic language.
• •Keep it Real and Relatable: Avoid overly technical jargon unless explaining it in an accessible way. Acknowledge the everyday realities of car ownership and enthusiasm. Authenticity is key.
• •Foster Community Spirit: Address your audience directly, encourage interaction (questions, comments, sharing experiences), and make them feel part of the "club."
• •Stay Consistent Across Platforms: Whether it's a podcast description, a social media post, or product copy, ensure the tone remains recognizably "Bilklubben" – humorous, passionate, and a bit nerdy. Create a simple style guide for anyone writing copy.

Social Perception

Highly Regarded by Car Enthusiasts, Entertaining & Likeable Hosts, Trustworthy Source of Car Information & Advice, Inclusive, Community Builders

Copy Examples

• •Tired of boring commutes? So are we. Rep your favorite car chat with the new Bilklubben tee. Warning: May cause spontaneous car conversations. Grab yours and join the club!
• •Fuel up your week! ⛽️ Christian, NP, and Richter are back to tackle the latest car craziness, answer *your* burning questions, and probably argue about something German. Tune in to Bilklubben – it's like therapy, but with more horsepower.
• •Hold onto your hubcaps! We've got [Guest's Name] in the studio this week, spilling the beans on [Topic]. Expect wild stories, expert insights, and our usual dose of delightful nonsense. Don't miss this one!
• •Your car deserves nice things. So do you. Score some awesome Bilklubben gear at [Discount]% off for a limited time! Perfect for cruising, wrenching, or just proving your excellent taste in podcasts.
• •Spotted this beauty today and nearly dropped our coffee! 😍 What's the coolest car you've seen on the streets lately? Let us know below! #Bilklubben #CarSpotting #DreamCar