Brand Tone

Nurturing, Encouraging, and Educational; friendly, supportive, gentle, accessible, playful and whimsical for children, helpful and informative for adults.

Brand Values

• •Accessibility in Learning
• •Empowerment through Education
• •Diversity and Inclusivity
• •Quality and Trustworthiness

Best Practices

• •Always Speak to the End Benefit: Frame your copy around what the parent or child gains, not just the features of the book. Focus on concepts like "building confidence," "sparking curiosity," or "making learning fun," rather than just listing the number of pages or languages.
• •Use Gentle and Encouraging Language: Employ words like "gentle," "nurture," "discover," "inspire," and "adventure." The tone should feel like a supportive friend or a trusted teacher offering advice, never pushy or overly commercial.
• •Center the Child's Experience: Write from a perspective that prioritizes the child's feelings and development. Use phrases like "for little minds," "for your young reader," and "watch them grow" to keep the focus on the child's journey.
• •Maintain a Consistent Persona: Whether writing a social media post, an email, or website copy, maintain the persona of a brand that is passionate about childhood education and bilingualism. This persona is your north star for tone and voice.
• •Highlight Inclusivity and Empowerment: Weave the brand's core values into the copy. Mention the diversity of characters and the goal of empowering all children to succeed. This reinforces the brand's mission and resonates with a modern audience of parents and educators.

Social Perception

Positive; seen as high-quality, educational, engaging, supportive for diverse learners, and a responsive partner for educators.

Copy Examples

• •Spark a lifelong love of language in your little one. With Adelaide the Bilingual Bear, learning a new language is as easy as story time. Explore our collection of beautifully illustrated books and watch your child our world grow bigger with every page.
• •From 'hello' to 'hola'! Our Bilingual Bear books make language learning a fun and gentle adventure. Perfect for cozy reading sessions and curious little minds. #BilingualKids #RaisingReaders #StoryTime
• •Give Your Child the Gift of Two Languages. Discover our enchanting stories that build confidence, celebrate diversity, and make learning an adventure. Shop the Bilingual Bear series today!
• •Empower every student in your classroom. Our state-approved bilingual dictionaries and engaging "Bilingual Bear" storybooks are designed to support diverse learners and make education accessible for all. Let us help you build a more inclusive classroom.
• •Join Adelaide the Bear as she discovers that we all have a story to tell! This heartwarming tale gently guides young writers past their fears, teaching them that imagination and their own voice are the most powerful tools. It's more than a book; it's a writing buddy for your child.