Brand Tone

Enthusiastic, knowledgeable, slightly edgy, and appreciative of niche cinema.

Brand Values

• •Appreciation for niche cinema
• •Quality in physical media releases
• •Curatorial expertise
• •Uniqueness and originality
• •Passion for film

Best Practices

• •Maintain a focus on the unique and niche aspects of the films.
• •Use technical language sparingly, appealing more to cinephile passion than technical expertise.
• •Highlight the special edition aspect and the care put into the physical media releases.
• •Reference the 'unusual' and 'cult' nature of the films to attract the target audience.
• •Keep the tone informative and enthusiastic, reflecting a genuine love for cinema.

Social Perception

A respected curator of unique and hard-to-find films, appreciated by cinephiles for their dedication to quality and niche content.

Copy Examples

• •Dive into the unusual with our latest release! A cult classic restored and presented in a stunning special edition.
• •We're bringing you the films you won't find anywhere else. Explore the obscure and discover your new favorite.
• •Experience cinema like never before. Our curated collection of arthouse gems is waiting for you.
• •Bildstörung presents: A cinematic glitch in the system. Prepare for a viewing experience that defies expectations.
• •Obsessed with film? So are we. That's why we meticulously craft each release for the ultimate cinephile experience.