Brand Tone

inspiring, creative, and warm. They are passionate about color and decoration, aiming to be approachable yet stylish. The language used is often evocative and encouraging, positioning themselves as a helpful guide in the customer's decorating journey. There's a sense of playfulness combined with sophistication.

Brand Values

• •Creativity and Inspiration: Encouraging customers to express themselves through color and design, and providing ideas and tools to do so.
• •Quality and Craftsmanship: Emphasizing "Made in France" and high-quality materials for their paints, wallpapers, and textiles.
• •Well-being and Harmony: Focusing on creating beautiful, personal, and harmonious living spaces that contribute to well-being.
• •Eco-consciousness: Offering eco-labeled products, VOC-free paints, and promoting sustainable decoration practices.
• •Boldness and Joy: Celebrating color and encouraging audacious design choices to bring joy into homes.
• •Customer Guidance: Offering advice, tips, and coaching to help customers with their decoration projects.

Best Practices

• •Embrace "La Couleur est à l'honneur": Let color be the hero. Use vibrant, descriptive language when talking about shades and palettes. Evoke emotions and sensations associated with colors.
• •Inspire, Don't Just Sell: Frame product descriptions and social media posts around the lifestyle and feelings they enable (e.g., "create a cozy reading nook," "add a splash of joy to your kitchen"). Share tips and ideas generously.
• •Maintain a Warm and Approachable Voice: Use "you" and "we" to create a direct connection. Be encouraging and supportive, like a knowledgeable friend offering decor advice. Keep the language positive and uplifting.
• •Highlight Core Values Consistently: Weave in mentions of eco-friendliness, French craftsmanship, quality, and the pursuit of well-being naturally within your copy where relevant.
• •Be Playfully Sophisticated: Don't be afraid of a touch of whimsy or creative flair in your language, but always maintain an underlying sense of style and quality. This reflects the brand's name (Bilboquet - a playful toy, Deco - sophisticated decoration).

Social Perception

chic and creative French brand specializing in high-quality, eco-friendly paints and home decor items. They are seen as a source of inspiration for those looking to add personality and color to their interiors. Collaborations with entities like Plum Living suggest they are regarded as a contemporary and stylish player in the home decor market. The founder, Dorothée Sartorius, is recognized for her passion for colors. The brand is associated with distinctive and high-quality products that stand out.

Copy Examples

• •Headline (Website Banner/Social Media Ad): Dare to Decorate. Discover the vibrant world of Bilboquet Deco and let your walls tell your story.
• •Product Description (Paint): Introducing 'Rêverie Matinale' – a soft, muted lilac that captures the quiet beauty of dawn. Our eco-friendly, French-made paint not only brings serene color to your space but also purifies the air. Perfect for creating a tranquil bedroom oasis. #BilboquetDeco #CouleurQuiInspire
• •Instagram Caption (Styled Room Image): Color a life you love! 🌈 We believe every room deserves a touch of magic. This playful corner uses our 'Joie de Vivre' wallpaper to spark creativity and smiles. What color makes you instantly happy? Share below! 👇 #HomeDecor #InteriorInspiration #BilboquetStyle
• •Blog Post Title/Email Subject: Unlock Your Home's Potential: 5 Ways to Use Bold Color Fearlessly with Bilboquet Deco.
• •About Us Snippet (Short version): At Bilboquet Deco, we’re passionate about the power of color and design to transform houses into homes filled with personality and warmth. From our eco-conscious paints made in France to our inspiring wallpapers, we’re here to help you create a space that’s uniquely yours. Because life’s too short for boring walls.