Brand Tone

A strategic blend of aspirational luxury and unfiltered authenticity; sophisticated, elegant, and professional for formal communications, and bold, witty, direct, often profane, and humorous for social media.

Brand Values

• •Authenticity
• •Unconventional Luxury
• •Curation & Individuality
• •Education & Empowerment
• •Global Perspective

Best Practices

• •Maintain the Dual-Tone Strategy: Use a sophisticated, luxurious tone for your website, formal proposals, and product descriptions. Employ the bold, witty, and authentic voice for social media, blogs, and email marketing to build community and engagement. The link is the shared core values.
• •Lead with a Strong Opinion: The brand thrives on having a distinct point of view. Start copy with a "hot take" or a direct piece of advice (e.g., "Grey flooring is a crime against design"). This captures attention and establishes authority.
• •Use "You" and "Your" Generously: Frame everything in terms of the client's or follower's life, space, and aspirations. The brand's success is built on making design personal ("a reflection of your unique style").
• •Emphasize Scarcity and Uniqueness: Whether for design slots or curated products, use words like "limited," "curated," "sourced," "one-of-a-kind," and "artisan." This reinforces the brand's value of individuality and anti-mass-market stance.
• •Educate, Don't Just Sell: Provide genuine, actionable advice in your content. By giving away "secrets," the brand builds trust and positions itself as the go-to expert, making a future purchase or consultation feel like a natural next step.

Social Perception

Perceived as a trusted expert and relatable friend, a disruptor in the interior design industry, and a prominent content creator and influencer who provides valuable advice in an understandable and fun way.

Copy Examples

• •We don't do boring. We do narratives. This isn't just a living room; it's a conversation starter, a gallery of personal taste, and a space designed to be truly lived in. We believe luxury shouldn't be silent; it should have a point of view. What story does your home tell? #BilalRehmanStudio #InteriorDesign #LuxuryHome #HoustonDesigner #UnconventionalDesign
• •Stop buying matching furniture sets. Seriously. Your home isn't a showroom catalog from 2003. It ends up looking flat and tells zero story. Mix vintage finds with modern pieces. Combine textures. Let your furniture actually introduce itself to each other. A curated space feels expensive. A matching set feels... convenient. And darling, we're not aiming for convenient.
• •Sourced from a small artisan market in Marrakesh, this is not your average side table. It's a statement. Hand-forged and unapologetically bold, it’s for the person who understands that the details aren't just details—they're the design. Limited quantities available. Because true style is never mass-produced.
• •Your gallery wall is a mess. Let's fix it. Tired of staring at a collection of frames that just don't work? Art is personal, but placement is a science. Before you put another nail in the wall, read our 3 non-negotiable rules for creating a gallery wall that looks intentionally curated, not accidentally cluttered.
• •Elevating Everyday Experiences. We design provocative, unconventional spaces that are a direct reflection of you. This is interior design that breaks the rules, beautifully.