Brand Tone

Practical, Vibrant, and Simple

Brand Values

• •Functionality and Practicality
• •Style and Personalization
• •Quality and Durability
• •Simplicity

Best Practices

• •Lead with Practicality: Always start by highlighting how the product makes a cyclist's life easier. Use action-oriented and benefit-driven language.
• •Emphasize Visual Appeal: Consistently use descriptive words related to color, patterns, and style. Connect the visual appeal to the idea of personal expression.
• •Keep it Simple and Direct: Avoid overly technical jargon or flowery language. The copy should be as easy to understand as the products are to use.
• •Use Customer Language: Incorporate phrases and sentiments from positive customer reviews into the copy. Words like 'spacious,' 'easy to install,' and 'love the pattern' are powerful social proof.
• •Maintain a Consistent Tone Across All Channels: Even without a major social media presence, ensure the tone on the website, in email communications, and on any third-party retail sites is uniform. This reinforces the brand's identity as reliable and straightforward.

Social Perception

The public and customer perception of BikyBag is largely positive, shaped by product experience rather than marketing campaigns. Customers report a positive product experience, viewing it as a reliable, no-frills brand with an association with craftsmanship, partly due to its long history on Etsy.

Copy Examples

• •Style That Carries. Function That Lasts. Discover the new BikyBag collection.
• •From the market to the office, carry your day with ease. Our BikyBag panniers offer vibrant style and waterproof protection, making every ride simpler and more colorful.
• •Your Bike is Missing This Splash of Color.
• •Tired of boring bike accessories? BikyBag offers eye-catching, durable panniers that are as unique as you are. Simple to attach, built to last. Shop now.
• •Pure Form of Simplicity. Find the perfect, practical pannier for your daily commute.