Brand Tone

Caring and Nurturing, Playful and Friendly, Educational and Informative, Trustworthy and Reassuring

Brand Values

• •Tryghed (Safety/Security): Ensuring children feel safe and secure in the water is a primary focus.
• •Samvær (Togetherness/Quality Time): Promoting valuable interaction and bonding between parents and children during water activities.
• •Udvikling (Development): Aiding in the motor skill and sensory development of children through their products and a playful approach to learning.
• •Danish Production & Quality: Emphasizing local production and high-quality, safe materials.
• •Water Joy: Helping children develop a love and positive association with water from an early age.

Best Practices

• •Always Prioritize Child Safety and Well-being: Every piece of copy should explicitly or implicitly reassure parents about the safety and developmental benefits of the products.
• •Use Warm, Encouraging, and Child-Friendly Language: Incorporate playful elements, speak directly to parents' aspirations for their children, and maintain a positive, nurturing voice.
• •Highlight Expert Endorsement and Danish Quality: Regularly mention the collaboration with occupational therapists and the Danish production aspect to build trust and underscore product quality.
• •Focus on the "Why" - The Core Values: Connect product features back to the core values of Safety (Tryghed), Togetherness (Samvær), and Development (Udvikling).
• •Maintain Visual and Verbal Consistency: Ensure that the imagery used alongside copy reflects the same bright, happy, and safe environment that the language portrays. Keep the character names and their friendly personas consistent.

Social Perception

A specialized expert in early childhood water safety and development, A child-focused and caring brand, A provider of high-quality, thoughtfully designed products, Supportive and helpful for parents

Copy Examples

• •Headline: Make a Splash with Confidence! Rasmus Rokke: Your Child's Best Friend in the Water. Body: "Learning to swim is a big adventure! Our Rasmus Rokke swim aids, designed with love and expert care in Denmark, provide the perfect support for your little one. Let's turn water play into joyful moments of growth and togetherness. #SafeSwimming #WaterJoy #ChildDevelopment"
• •Headline: From First Dips to Fearless Swims! Body: "With Rasmus Rokke, every splash is a step forward! Our playful, character-based swim aids like Kaja Krabbe ensure your child feels secure and happy, building essential motor skills while having a whale of a time. Discover the joy of safe water exploration. #BabySwimming #RasmusRokkeFriends #DevelopThroughPlay"
• •Headline: Quality Time in the Water, Powered by Danish Design. Body: "At Rasmus Rokke, we believe in the magic of togetherness. Our expertly crafted swim aids not only keep your child safe but also foster those precious bonding moments. Developed with occupational therapists, because your child's development is our priority. #FamilySwim #DanishDesign #SafeAndFun"
• •Headline: Unlock Your Child's Water Potential, Safely and Playfully. Body: "Worried about your child's first experiences in the pool? Rasmus Rokke offers more than just flotation; we offer peace of mind and a foundation for a lifetime of water confidence. Explore our range, developed for little swimmers aged 0-6. #LearnToSwim #ChildSafety #PlayfulLearning"
• •Headline: The Science of Smiles in the Water! Body: "Behind every Rasmus Rokke product is a deep understanding of your child's needs. Co-developed by occupational therapist Ann Helene Kristensen, our swim aids are all about 'Safety, Togetherness, Development.' See the difference expert design makes! #ExpertApproved #SensoryPlay #MotorSkills"