Brand Tone

adventurous, powerful, and confident

Brand Values

• •Performance and Power: Delivering e-bikes with strong motors and capabilities to handle challenging conditions.
• •Durability and Reliability: Building robust e-bikes with quality components designed for off-road use.
• •Extended Range and Freedom: Enabling riders to go further with features like the dual battery system ("Bike on it | to anywhere").
• •Versatility: Creating e-bikes suitable for various outdoor activities, including hunting, fishing, and general exploration, as well as daily use.
• •Value and Quality: Offering cost-effective e-bikes without compromising on performance and key components.
• •Innovation: Integrating new technologies and continuously developing their products.
• •Customer Focus: Selling directly to customers and providing support, including an owners' group.

Best Practices

• •Emphasize Adventure and Capability: Use strong verbs and evocative language that speaks to exploring, conquering, and experiencing the outdoors without limits.
• •Highlight Power and Performance Specs: Confidently mention motor wattage, torque, battery range, and quality components to reinforce the bikes' capabilities.
• •Maintain a Confident and Direct Voice: Speak directly to the customer's desire for a reliable and powerful machine that can handle challenges.
• •Show, Don't Just Tell: Use imagery and video (in social media and on the website) that showcases the bikes tackling rugged terrain, aligning with the adventurous and powerful tone.
• •Incorporate the "Bike on it | to anywhere" Ethos: Subtly weave in the idea of freedom, extended range, and the ability to go beyond typical boundaries.

Social Perception

tough, powerful, and capable off-road electric bikes

Copy Examples

• •Unleash the beast. Bikonit all-terrain e-bikes: Power through any landscape, go further than ever before. Your adventure starts now.
• •Don't just reach your destination, conquer it. With Bikonit's dual battery system and rugged engineering, the wild is yours to explore.
• •Serious gear for serious adventurers. Bikonit e-bikes are built tough with high-performance components to take you where others can't. Bike on it to anywhere.
• •Silence the wild. Bikonit electric hunting bikes: Get closer, travel further, and carry your success with effortless power and stealth.
• •Experience the raw power and extended range of a Bikonit e-bike. Quality engineering, direct-to-you value. Explore without limits.