Brand Tone

Aspirational, conscious, and empowering. It is friendly, personal, evocative, and balances being sexy and chic with being ethical and approachable.

Brand Values

• •Sustainability
• •Ethical Production
• •Empowerment & Inclusivity
• •Quality & Comfort
• •Authenticity

Best Practices

• •Always Weave in the "Why": Don't just sell a bikini; sell the value behind it. Every piece of copy should connect back to the core principles of sustainability, ethical production, or empowerment.
• •Use Evocative, Sensory Language: Use words that evoke the feeling of summer, travel, and confidence. Phrases like "buttery-soft," "sun-drenched," and "ocean-friendly" create a stronger emotional connection than purely descriptive terms.
• •Maintain an Empowering and Inclusive Voice: Speak to all women, celebrating different body types. Use positive, confidence-boosting language. Avoid exclusionary or overly-aspirational terms that might alienate parts of your audience.
• •Be Transparent and Specific: When talking about sustainability, use specific details. Mentioning "Econyl," "made in London," and your "partnership with Ecologi" adds credibility and builds trust.
• •Encourage User-Generated Content (UGC): Actively ask customers to share their "Bikini Season" moments. Feature their photos and stories in your marketing (with permission), as this reinforces the brand's authenticity and community feel. This social proof is more powerful than any ad copy.

Social Perception

Bikini Season is perceived positively as a high-quality, ethical, and stylish swimwear brand. Customers and followers see it as a trustworthy company that genuinely cares about its environmental impact and its customers' confidence. The focus on sustainability is a major differentiator that resonates with a growing market of conscious consumers. The brand is seen as a positive force in the fashion industry, promoting both eco-friendly practices and a more inclusive vision of beauty.

Copy Examples

• •That feeling when your bikini is as kind to the planet as it is to your curves. ✨ Our entire collection is designed in London from recycled sea materials, because you shouldn't have to choose between sexy and sustainable. #BikiniSeason #SustainableSwimwear #EcoFashion
• •Headline: More Than a Bikini. It's a Promise. Sub-headline: Feel the sun on your skin in our buttery-soft, sustainable swimwear. Ethically made in London for every body.
• •Find your perfect match. And then another. Our mix-and-match tops and bottoms are made from premium Italian fabrics derived from ocean waste. Look good, feel good, do good. Shop the collection now and get 20% off your first order.
• •Ready for your season? Conscious swimwear is waiting. Body Snippet: Hi [Name], dreaming of your next escape? Pack a bikini that makes a difference. Discover our new arrivals, made with love for you and the planet.
• •The Porto Cheeky Bottom was designed for confidence. With its flattering high-cut leg and just the right amount of coverage, it's your go-to for every sun-drenched adventure. Made from regenerated Econyl® nylon, this piece isn't just swimwear —it's a statement.