Brand Tone

aspirational, adventurous, enthusiastic, confident, and direct, focusing on inspiring a rugged, thrill-seeking outdoor lifestyle.

Brand Values

• •Adventure & Freedom
• •Power & Performance
• •Quality & Specialization
• •Accessibility
• •Passion

Best Practices

• •Lead with Adventure: Always frame the product within the context of exploration, freedom, and overcoming challenges. Use active, inspiring language (e.g., "conquer," "explore," "unleash," "discover").
• •Highlight "Fatbike" Capabilities: Consistently mention the unique benefits of the fat tires—stability, all-terrain access (snow, sand, mud), and a powerful look. This is your key differentiator.
• •Use "Power" and "Performance" Keywords: Integrate technical terms like "long-range battery," "powerful motor," and "torque sensor" to appeal to enthusiasts and justify the premium positioning, but always link them back to the benefit of a better adventure.
• •Incorporate the Swiss Landscape: Leverage your location. Mentioning the "Swiss Alps," specific regions, or the general beauty of Swiss nature in your copy and visuals reinforces the brand's identity and the products' capabilities.
• •Maintain a Confident and Enthusiastic Tone: The copy should sound like it was written by someone who is passionate and knowledgeable about e-biking. Avoid passive language and express genuine excitement for the lifestyle the brand represents.

Social Perception

Currently undefined due to a lack of public customer feedback and online mentions. The brand's image is shaped almost entirely by its own marketing. It may be perceived as a new, niche specialist, appealing to enthusiasts seeking high-performance e-fatbikes despite limited social proof.

Copy Examples

• •Your weekend doesn't have to end where the pavement does. Power through any season with the Himiway Cobra and redefine your definition of adventure. #BikeZ #Himiway #SwissAlps #EFatbike #AdventureAwaits
• •SWISS LANDSCAPES. UNLIMITED POWER. Your adventure is out there. We provide the bike to conquer it. Explore our range of all-terrain e-fatbikes.
• •Tired of the same old trails? The 4-inch fat tires on our Himiway e-bikes offer unrivaled stability and grip on mud, snow, and sand. Stop dreaming about adventure and start living it. Book your free test ride in Cham today!
• •More than just a bike, the Himiway Zebra is your all-access pass to the outdoors. Combining a powerful 250W gear hub motor with a long-range 48V LG battery, it delivers the performance you need to tackle steep climbs and the endurance to extend your journey. From city streets to mountain peaks, your exploration starts here.
• •Unlock New Adventures This Season | Inside: E-Fatbikes Built for Switzerland.