Brand Tone

Authentic & Relatable, Enthusiastic & Passionate, Humorous & Entertaining, Informal & Conversational, Community-Oriented, Slightly Edgy/Adventurous

Brand Values

• •Passion for Motorcycles
• •Adventure & Exploration
• •Authenticity & Transparency
• •Community & Belonging
• •Perseverance & Resilience
• •Faith/Christian Values (Subtly Integrated)
• •Entrepreneurial Spirit
• •Customer Service

Best Practices

• •Know Your Audience, Speak Their Language: Use informal, relatable language. Avoid overly corporate or technical jargon unless it's part of a humorous bit.
• •Embrace Authenticity and Humor: Don't be afraid to be real and inject humor. Share the 'why' behind products if it ties into a story or a need identified through their bike adventures.
• •Storytelling is Key: Connect products back to the adventures, challenges, and lifestyle portrayed in the 'Bikes and Beards' videos.
• •Keep it Enthusiastic and Passionate: The love for motorcycles should be palpable in the copy. Use active voice and energetic words that convey excitement for riding and the culture.
• •Consistency Across Channels (But Adapt the Medium): Adapt the length and style of copy for different platforms. Ensure the voice on the gear website aligns with the voice on YouTube and other social media.

Social Perception

Generally positive, with a large and engaged fanbase. Entertaining & Engaging, Authentic, Community. Some criticisms exist regarding clickbait, knowledgeability, religious overtones, content shift and capitalization on beard culture.

Copy Examples

• •Product: "Smoke That T-Shirt" Copy: "Life's too short for boring rides and plain tees. Grab the 'Smoke That' T-Shirt and let 'em know you're here for a good time, not a long time (on two wheels, at least). Built for comfort, designed for attitude. Fire it up."
• •Product: M1 Moto Gloves Copy: "Your hands do the hard work – gripping, wrenching, waving to fellow riders (or shaking a fist at that car that cut you off). Treat 'em right with the M1 Moto Gloves. Real protection, no BS. We've put these through the wringer, so you can ride with confidence. Gear up and get out there."
• •General Brand Ad (Social Media): Copy: "It's more than just bikes and beards (though we love 'em both). It's about the freedom of the open road, the smell of gasoline, and the satisfaction of bringing a forgotten machine back to life. Join the crew. Check out our latest gear drop and fuel your next adventure. Link in bio!"
• •Product: "Two Wheels One Mission Hoodie" Copy: "Rain or shine, project bike or pristine cruiser, our mission is the same: RIDE. The 'Two Wheels One Mission' Hoodie is your new uniform for those garage nights and highway days. Comfy, durable, and a nod to the lifestyle. What's your mission today?"
• •Email Newsletter Snippet (promoting new YouTube video & related gear): Copy: "You won't BELIEVE what Sean dragged home this week (seriously, even we're surprised). Watch the latest episode of Bikes and Beards to see if this rust bucket actually RUNS! And hey, if you're inspired to tackle your own questionable project, at least look good doing it in our new [Featured T-Shirt Name]. Shop now before it's gone like a 2-stroke on a cold morning!"