Brand Tone

Trustworthy & Secure, Knowledgeable & Authoritative, Approachable & Community-Focused, Enthusiastic & Passionate, Practical & Solution-Oriented

Brand Values

• •Trust & Security
• •Convenience
• •Community
• •Quality & Choice
• •Sustainability & Value
• •Passion for Cycling

Best Practices

• •Develop a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., trustworthy, enthusiastic, knowledgeable) with examples of 'do's and don'ts.' This ensures everyone creating content is aligned.
• •Prioritize 'Trust' Language: Consistently use words and phrases that reinforce security, reliability, and transparency (e.g., 'verified,' 'secure,' 'trusted,' 'expert advice,' 'peace of mind').
• •Speak to Your Community: Use language that resonates with cyclists. Incorporate common cycling terms naturally, show understanding of their needs (both buyers and sellers), and encourage interaction. Balance expert advice with an approachable, inclusive feel.
• •Highlight Benefits, Not Just Features: Instead of just saying 'BikeRegister check,' explain the benefit: 'Ride with peace of mind knowing your bike's history is checked.' Focus on how MyNextBike makes the buying/selling process better, safer, or easier.
• •Be Authentic and Passionate: Let genuine enthusiasm for cycling shine through, especially in social media and blog content. Authenticity builds connection and reinforces the brand as being run by people who understand and love bikes.

Social Perception

MyNextBike is generally perceived as a reliable and specialized marketplace for used bicycles in the UK. Customers likely see it as a safer alternative to less regulated platforms due to its emphasis on security checks and structured transaction processes. It's viewed as a convenient hub for both buyers seeking a wide selection and sellers wanting to reach a targeted audience. The brand is likely seen as knowledgeable within the cycling community, thanks to its informative content. There's an appreciation for its role in promoting a circular economy for bikes.

Copy Examples

• •Headline (Trustworthy & Secure): Your Next Ride, Secured. Buy and sell pre-owned bikes with confidence thanks to BikeRegister checks and secure payments on MyNextBike.
• •Social Media Post (Community & Enthusiasm): New bike day feels! 🎉 Congrats to @[UserTag] on snagging this beauty through MyNextBike! Where will your next adventure take you? Share your dream ride below! #MyNextBike #UsedBike #CyclingCommunity
• •Email Subject Line (Practical & Value): Stop Searching, Start Riding: Quality Used Bikes Await.
• •Website CTA (Knowledgeable & Approaching): Ready to sell your bike? Get a fair offer and reach thousands of keen cyclists. Our experts are here to guide you through our simple listing process!
• •Blog Post Intro (Passionate & Informative): Whether you're a seasoned road warrior or a mountain trail newbie, choosing the right used bike can be game-changing. At MyNextBike, we're as passionate about pedals as you are. Let's dive into what makes a great pre-loved gravel bike...