Brand Tone

Enthusiastic & Passionate, Product-Focused & Direct, Community-Oriented (Implied)

Brand Values

• •Passion for Niche Cultures
• •Style & Self-Expression
• •Quality
• •Speed & Adrenaline
• •UK-Based & Global Reach

Best Practices

• •Highlight quality and origin (UK Printed).
• •Consistently mention the commitment to quality materials.
• •Emphasize the UK-based print-on-demand aspect, as this is part of their stated value.
• •Showcase the t-shirt designs and product features.
• •Maintain connection to the broader biking community.

Social Perception

A brand with a strong appreciation for biker, hot rod, surf, and skate cultures, emphasizing style, self-expression, quality, and speed, with a UK-based origin and global reach. Also perceived as a merchandise outlet for Modern Classic Motorcycle News and Superbike News, and an emerging online retailer focused on improving customer experience.

Copy Examples

• •We love motorcycles, hot rods and surfing, and our t-shirts are part and parcel of the style of a biker.
• •Each garment is crafted with the finest materials and attention to detail, ensuring high-quality apparel.
• •Explore our Biker T-Shirts, HotRod/Car T-Shirts, and Surf T-Shirts collections!
• •Get your exclusive merchandise for Modern Classic Motorcycle News and Superbike News here!
• •Vitesse T-Shirts: Where passion for speed meets style. Printed on demand in the UK and shipped worldwide.