Brand Tone

Passionate & Authentic, Direct & Uncompromising, Quality-focused, Adventurous & Freedom-Oriented, Solution-Oriented & Practical, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Freedom & Adventure
• •Style & Individuality
• •Functionality & Practicality
• •Customer Satisfaction
• •Passion for Motorcycling

Best Practices

• •Embrace the "Freedom & Adventure" Narrative: Consistently weave themes of freedom, adventure, the open road, and the biker lifestyle into all copy. Use evocative language that speaks to the experience of riding.
• •Highlight Quality & Durability: Always emphasize the high-quality materials (leather, Cordura) and craftsmanship. Use terms like "handcrafted," "robust," "built to last," and "premium."
• •Speak Directly to Your Rider: Use a tone that is confident, direct, and understands the biker mindset. Avoid overly corporate or generic language. Address them as fellow enthusiasts.
• •Maintain Visual and Textual Harmony: Ensure that the rugged, stylish, and adventurous tone of the copy is consistently reflected in the photography and visual design used across all platforms.
• •Show, Don't Just Tell, Practicality: Instead of just saying bags are practical, illustrate it. "Stauraum, ohne deinen Style zu killen" (Storage space without killing your style) is a good example from their current site. Give examples of what can fit or how the bags make rides more convenient.

Social Perception

Positive Reputation for Quality and Service, Specialist for Harley-Davidson (and Indian), Good Value, Reliable, Authentic Biker Appeal

Copy Examples

• •Headline: Unchain Your Ride. Orletanos Bags: Built for the Miles Ahead. Body: Don't just ride, explore. Our handcrafted leather and Cordura bags are engineered for freedom, giving you the space you need without sacrificing an ounce of style. Gear up for your next adventure.
• •Social Media Post (Image: Close-up of a leather bag on a Harley): Text: Real leather. Real journeys. Our [Product Name] bag isn't just an accessory; it's a statement. Built tough, designed smart, and ready for whatever the road throws your way. #Orletanos #Bikertaschen #HarleyDavidson #RideFree #LeatherGoods
• •Product Description Snippet: Engineered for the open road and everyday grit. The [Product Name] swingarm bag offers rugged utility with a clean, classic look. Made from premium [Material - e.g., full-grain leather], it’s more than just storage – it’s an upgrade to your ride's soul. Freedom without compromise.
• •Email Subject Line: Adventure Calls: Are Your Bags Packed? Email Body Intro: Hey [Customer Name], The road is waiting. Make sure you're ready for anything with Orletanos bikertaschen – designed by bikers, for bikers. Quality that lasts, style that roars.
• •Short Ad Copy: Orletanos Bikertaschen: Don't compromise on your gear. Don't compromise on your freedom. Ride with the best. Shop now at bikertaschen.de.