Brand Tone

Direct and Informative, Value-Oriented, Confident and Experienced, Safety-Conscious, Welcoming and Inclusive

Brand Values

• •Quality
• •Value for Money
• •Safety
• •Durability
• •Family-Oriented Business
• •Customer Service

Best Practices

• •Prioritize Clarity and Information: Ensure all product descriptions clearly state materials, safety features, and key benefits without excessive jargon or fluff. The focus is on tangible qualities.
• •Emphasize Value and Quality Consistently: In all communications, balance the message of high-quality construction and materials with the value-for-money proposition. Use phrases that reinforce this, like 'premium protection at a fair price.'
• •Maintain a Confident, Authoritative Voice: Leverage the brand's nearly 20 years of experience. Use language that shows expertise and assurance in the products offered.
• •Center on Rider Safety: Continuously highlight the protective aspects of the gear. Make 'safety' a keyword that customers associate with the brand through its consistent use in product details, collection names, and promotional content.
• •Be Direct and Approachable in Customer Interactions: Whether on the website (FAQ, contact forms) or in any future customer service communications, maintain a helpful, straightforward, and respectful tone, reflecting the 'family-owned' aspect and commitment to service.

Social Perception

Customers generally perceive the products as offering good value, quality materials, and a good fit. The gear is seen as stylish and functional, sometimes indistinguishable from regular clothing while still offering protection.

Copy Examples

• •Ride with Confidence. Gear Up with Bikers Gear Australia IT. Quality, Protection, and Value – Delivered Free in Italy.
• •The Open Road Awaits. Our Brando Leather Jacket: A-Grade hide, CE-approved armour, timeless style. Built for the ride, priced for the rider. Shop now.
• •Protection That Blends In. Our Kevlar-lined jeans offer superior abrasion resistance without sacrificing comfort or style. Ride safe, look sharp. Explore the collection.
• •New Gear Has Landed: Maximum Protection, Unbeatable Prices.
• •Nearly 20 years of passion for biking, poured into every stitch. Bikers Gear Australia IT: Your family-run source for dependable motorcycle wear that keeps you safe and your wallet happy.