Brand Tone

Rider-centric & Authentic, Innovative & Functional, Quality-Conscious & Value-Oriented, Confident & Assertive, Inclusive & Community-Focused, Stylish & Modern

Brand Values

• •Functionality & Practicality
• •Innovation
• •Quality
• •Community
• •Rider Safety
• •Versatility

Best Practices

• •Speak Rider to Rider: Use language that resonates with motorcycle enthusiasts. Refer to common riding experiences, challenges, and joys. Authenticity is key. (e.g., "created by riders for riders").
• •Highlight Innovation & Practical Solutions: Consistently showcase how the gear solves real problems for bikers through its unique features and patented designs. Focus on the "how" and "why" behind the features. (e.g., "patented features were created using feedback from...riders").
• •Emphasize Quality and Durability: Reinforce the use of premium materials and construction that riders can depend on. Connect this to value and longevity. (e.g., "cutting edge engineered denims and high end, super heavy hide").
• •Foster a Sense of Community & Inclusivity: Use welcoming and inclusive language. Reinforce the idea that all riders are part of "The Biker Club." (e.g., "If you ride, you belong!").
• •Balance Function with Style: Remember that riders want to look good too. Ensure copy reflects that the gear is not only practical and protective but also stylish for on and off-the-bike wear. (e.g., "guaranteed to feel and look great on and off the bike").

Social Perception

Positive (among those who have reviewed), Innovative & Promising (Kickstarter Backers/Early Adopters), Niche but Respected, Focused on Practical Style

Copy Examples

• •Headline: Ride Your Way. Gear That Adapts. Body: Stop choosing between function and freedom. The Rybak 4-in-1 Biker Club Jacket is engineered by riders, for riders, with patented features that make every journey smoother. Detachable sleeves, smart ventilation, and pockets for everything – because your gear should work as hard as you ride. Look great, feel awesome, on and off the bike. Call to Action: Discover True Riding Versatility.
• •Headline: Built by Us. Perfected by You. Body: We're riders, just like you. We got tired of gear that didn't get it. So, we built Rybak Riding Gear & Apparel – tough, innovative, and packed with features born from real road feedback. Premium hides, engineered denim, and the promise of value with every stitch. This isn't just clothing; it's your new favorite gear. Call to Action: Join the Club. Gear Up with Rybak.
• •Headline: More Than a Jacket. It's a Riding Revolution. Body: Imagine: a jacket that’s also a vest, with built-in sleeve cuffs, a stowable hood, and enough smart pockets to leave your bag at home. That’s the Biker Club Jacket. We obsessed over every detail, from magnetic drawstrings to CE armor compatibility, so you can focus on the ride. Call to Action: Experience the Rybak Difference.
• •Headline: Quality You Can Feel. Innovation You Can Ride With. Body: At Rybak, "good enough" isn't in our vocabulary. We source cutting-edge materials and patent unique solutions because riders deserve the best. From the resilience of Dyneema denim to the enduring quality of naked cowhide, gear up with confidence. Call to Action: Shop Premium Riding Apparel.
• •Headline: For Every Mile. For Every Rider. Body: Whether it's a cross-country tour or a city cruise, Rybak Riding Gear is designed to enhance your experience. We believe if you ride, you belong. Our apparel offers the comfort, protection, and style you need to own the road. Call to Action: Find Your Fit. Ride with Rybak.