Brand Tone

Passionate, Community-Focused, Authentic & Approachable, Proudly Iowan, Informative & Resourceful, Enthusiastic & Energetic

Brand Values

• •Promoting Iowa Cycling
• •Community Building
• •Advocacy & Safety
• •Passion for the Ride
• •Authenticity & Grassroots
• •Innovation & Practicality
• •Support Local

Best Practices

• •Speak Like a Local Cyclist: Use language, humor, and references that resonate with the Iowa cycling community. Keep it genuine and avoid overly corporate jargon.
• •Emphasize "Iowa": Continuously thread the pride and uniqueness of cycling in Iowa through your messaging. It's the core of the brand identity.
• •Foster Community Interaction: Ask questions, encourage user-generated content (photos of people using products/on rides), and be responsive to comments and messages. Make people feel like they are part of the BIKEIOWA family.
• •Be Enthusiastic and Passionate: Let the genuine love for cycling shine through. Whether it's a new product or a local event, convey excitement.
• •Balance Promotion with Value: While the store is for sales, ensure that the broader BIKEIOWA voice continues to provide valuable information, news, and advocacy content, reinforcing its role as a central resource, not just a retailer.

Social Perception

The Go-To Hub for Iowa Cycling, A Community Champion, Authentic and Passionate, A Symbol of Iowa Cycling Pride, Reliable and Long-Standing, Engaged and Responsive

Copy Examples

• •Roll out in true Iowa style! 🌽🚲 Our new [Jersey Name] jersey just dropped, celebrating the grit, the views, and the awesome folks of the Iowa cycling scene. Pre-order yours and wear your Iowa pride on every ride! #BikeIowa #IowaCycling #NewCollection
• •Hey BIKEIOWA family! Don't miss the [Event Name] this weekend in [City]! It's more than just a ride; it's a chance to connect, share some laughs, and support our amazing local cycling community. We'll be there – come say hi! Who's in? 👋 #IowaEvents #CyclingCommunity #WeBikeIowa
• •Chilly mornings? Unexpected rain? Pogie Lites have your hands covered (literally!). Designed by Iowa cyclists, for Iowa conditions. Keep your hands warm, dry, and ready for whatever the Iowa weather throws at you. Simple. Effective. Essential. Get yours at bikeiowa.store! #PogieLites #MadeForIowa #BikeGear
• •At BIKEIOWA, we're more than just a store or a website. We're a community. We're advocates. We're passionate champions for making Iowa the best place to pedal. Every purchase helps us keep the wheels turning for Iowa cycling. Thanks for being part of the journey! #BikeIowaProud #CyclingAdvocacy #SupportLocalCycling
• •Think Iowa is flat? Think again! 😉 Our 'Flat as a Waffle' collection is for those who know the delicious truth about Iowa's surprisingly 'textured' terrain. Grab a tee or jersey and show 'em what Iowa riding is all about! #FlatAsAWaffle #IowaByBike #CyclingHumor