Tono de Marca

Caring, Trustworthy, Artisanal, and Elegant

Valores de Marca

• •Trust and Reliability
• •Quality and Craftsmanship
• •Originality and Creativity
• •Care and Support
• •Eco-consciousness

Mejores Prácticas

• •Unify the Brand Identity: The most critical step is to resolve the "Biju Bebe Shop" vs. "Corina's Luxury Creations" split. Either merge the social media under the Biju Bebe Shop name or create new, dedicated social channels for the baby products to ensure a consistent customer journey.
• •Tell a Cohesive Story: The founder's artistic background is a unique selling point. Weave the story of "Corina" the artist and creator into the Biju Bebe brand narrative to justify the emphasis on "handmade," "luxury," and "original designs."
• •Center the Tone on "Artisanal Care": Combine the best of both current tones. Use a voice that is both caring (for parents and babies) and artisanal (highlighting the unique, high-quality craftsmanship). This positions the brand as a premium, boutique choice.
• •Encourage and Showcase Social Proof: Actively solicit customer reviews and testimonials. Feature user-generated content (with permission) on the website and future social media pages. This will build the trust and external validation that is currently missing.
• •Maintain Consistency Across All Channels: Once a unified brand voice is established, ensure it is used everywhere —from the website's microcopy and product descriptions to email newsletters and social media captions. Every touchpoint should reinforce the core values of trust, craftsmanship, and care.

Percepción Social

The social perception is largely shaped by the brand's own messaging, which is disjointed and potentially confusing for customers due to the split between the baby product website and the resin art social media. There is a significant lack of external validation or social proof (e.g., reviews), leading to the brand being perceived as niche, artistic, and a boutique operation rather than a large-scale retailer, relying heavily on its own claims of trust and quality.

Ejemplos de Copy

• •Headline: Crafted with Love, Worn with Joy. Body: From our hands to your heart. Biju Bebe Shop offers more than just baby clothes; we offer handcrafted moments of comfort and quality. Each piece is designed with the same passion and attention to detail as a work of art, using only the softest, 100% ecological materials. Because your little one deserves a beautiful, gentle start. #BijuBebe #HandcraftedForBaby #LuxuryBabyWear
• •Text: The Art of Parenthood, The Craft of Comfort. Discover our collection of unique, handcrafted baby essentials. Trusted by parents, loved by babies.
• •Body: Biju Bebe Shop was born from a passion for creation —whether it ’s a unique piece of art or the perfect, gentle romper for a newborn. Our founder, Corina, brings an artist ’s eye for detail and a mother ’s understanding of care to every product. We are a registered brand you can trust, committed to original designs, ecological materials, and the highest standards of quality for your family.
• •Title: The Artisanal Romper in Organic Cotton Description: Wrap your baby in a masterpiece of comfort. This romper isn ’t just made; it ’s crafted. Designed with passion in our Timișoara studio, it features 100% organic cotton that ’s gentle on delicate skin. The unique, original design ensures your baby is as stylish as they are comfortable. A touch of handmade luxury for everyday moments.
• •Subject: A Story of Quality in Every Stitch. Body: At Biju Bebe Shop, we believe every baby deserves the best. That's why we pour our hearts into creating items that are not only beautiful but also safe and trustworthy. Discover our new collection of ecological baby essentials and experience the difference that true, handcrafted quality makes.