Brand Tone

Poetic & Feminine, Artistic & Creative, Conscious & Responsible, Handcrafted & Authentic, Unique & Exclusive, Passionate

Brand Values

• •Upcycling & Sustainability
• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Ethical Production
• •Poetic & Feminine Aesthetics
• •Transparency & Storytelling
• •Local Production

Best Practices

• •Embrace Storytelling: Every piece has a past. Weave narratives about the origin of the vintage components (if known or imagined poetically) and the inspiration behind the upcycled design. This reinforces uniqueness and emotional connection.
• •Use Evocative & Sensory Language: Words like "poetic," "feminine," "whispers," "sparkle," "timeless," "enchant," and "sublimated" align with the brand's artistic and delicate nature.
• •Highlight Core Values Consistently: Regularly mention "upcycled," "handmade," "unique," "responsible," and "sustainable" in product descriptions, social media, and all communications. This reinforces brand identity and attracts the target audience.
• •Maintain a Personal & Passionate Voice: Reflect the founder's passion (Juliette) for creation and sustainability. Use "we" and address the customer warmly, fostering a sense of community and shared values.
• •Visual & Verbal Harmony: Ensure the tone of the copy perfectly complements the visual aesthetic of the jewelry and brand imagery (elegant, artistic, often with a soft, feminine touch). The words should feel like a natural extension of the visuals.

Social Perception

LOE Studio is perceived as a creative and responsible brand that offers unique, handcrafted jewelry. Customers are likely attracted to the story of upcycling, the uniqueness of owning a piece with history, the poetic and feminine aesthetic, the ethical values, and celebrity endorsements.

Copy Examples

• •Instagram Post (New Collection): Whispers of history, reimagined for today. ✨ Our new collection breathes life into forgotten treasures, each piece a unique echo of the past, handcrafted with love in our Marseille atelier. Discover jewelry that tells a story, not just the time. #LOEStudio #UpcycledJewelry #UniqueCreations #ParisianCharm #SustainableStyle
• •Website Product Description (Unique Necklace): The 'Éclat Poétique' necklace: a symphony of carefully sourced vintage charms and hand-polished pearls, reborn into a singular statement of feminine grace. No two are ever quite alike, a testament to its journey and your individuality. Wear a piece of art, ethically crafted for a beautiful future. [Handmade in France]
• •Email Newsletter Subject: A Little Sparkle, A Lot of Soul ✨ Dear [Customer Name], At LOE Studio, we believe beauty shouldn't cost the Earth. This week, explore our latest lovingly upcycled jewels – unique pieces born from vintage finds, each with a soul and a story. Plus, a little glimpse into the heart of our Marseille workshop... [Link to new arrivals/blog]
• •TikTok Video Caption (Process Video): From forgotten gem to your new favorite sparkle! ✨ Watch Juliette transform vintage treasures into unique LOE Studio magic. 💖 #Upcycling #HandmadeJewelry #LOEStudio #SlowFashion #JewelryMaking #ParisianVibes
• •Facebook Ad (Brand Awareness): Tired of the same old shine? LOE Studio offers a different kind of beautiful. We meticulously handcraft unique, upcycled jewelry in France, turning vintage wonders into modern heirlooms. Ethical, poetic, and oh-so-feminine. Discover your story. Shop LOE Studio. [Link to website]