Brand Tone

Inspirational & Evocative, Personal & Expressive, Approachable & Friendly, Informative & Passionate

Brand Values

• •Uniqueness & Personalization
• •Connection to Nature & Natural Materials
• •Authenticity & Emotional Connection
• •Quality & Durability
• •Journey & Discovery

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives describing your tone (e.g., "inspirational," "authentic," "gentle," "adventurous"), and provide "do" and "don't" examples for phrasing, vocabulary, and even sentence structure.
• •Focus on "You" and Your Story: Address the customer directly and frame the jewelry's value in terms of their personal journey, self-expression, and feelings of escape or discovery.
• •Use Evocative Language and Storytelling: Instead of just listing features, paint a picture. Use words that evoke senses and emotions related to travel, nature, freedom, and personal significance. Connect products to broader themes of life's journeys.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website (product descriptions, blog, About Us) is mirrored in social media posts, email marketing, and any customer service interactions.
• •Infuse Values into Messaging: Regularly weave in the brand's core values—uniqueness, connection to nature, authenticity—into the copy, so the messaging consistently reinforces what Évasion Jewelry stands for.

Social Perception

Associated with a desire for escape and self-expression. The general concept of "bijoux évasion" (escape jewelry) seems to resonate with themes of travel, freedom, and personal meaning, which the brand aligns with.

Copy Examples

• •Headline: Your Journey, Your Jewel. Discover Évasion. Body: More than an accessory, it’s a whisper of adventure, a token of your unique path. Explore handcrafted pieces that tell your story. #EvasionBijoux #MyUniqueSparkle
• •Headline: Find Your Escape. Adorn Your Soul. Body: Let our nature-inspired designs transport you. Each piece from Évasion Jewelry is a reminder of the beauty that lies within and around you. What will you discover? #BohemianHeart #StoneStories
• •Headline: Dare to Express. Dare to Evolve. Évasion. Body: Your style is your signature. Our latest collection invites you to embrace every facet of who you are. Personalized, meaningful, beautifully you. #JewelryAsUniqueAsYou #SelfExpression
• •Headline: The Art of Being You, Captured in Every Charm. Body: Build a narrative that’s yours alone with our Évasion Charm Bar. Each selection a memory, a dream, a part of your ongoing adventure. Start your story today. #CharmYourLife #EvasionMoments
• •Headline: Beyond Trends. Beyond Compare. Just Évasion. Body: We believe in jewelry that resonates deeper. Pieces that aren’t just worn, but felt. Connect with the authentic, the personal, the heart of Évasion. #TimelessPieces #EmotionalConnection