Brand Tone

Reverent and Respectful, Elegant and Refined, Inspirational and Uplifting, Sincere and Authentic, Welcoming and Customer-Focused

Brand Values

• •Faith and Spirituality
• •Meaning and Symbolism
• •Quality and Craftsmanship
• •Personal Expression of Faith
• •Connection and Gifting
• •Support and Encouragement

Best Practices

• •Anchor in Core Values: Always begin copy with the brand's core values (Faith, Meaning, Quality, Expression) in mind. Every piece of communication should reflect these underlying principles.
• •Use Reverent and Uplifting Language: Incorporate words that evoke spirituality, grace, hope, and devotion (e.g., sacred, blessing, serenity, cherish, faith-filled, divine reminder).
• •Speak to the "Why": Focus on the spiritual and emotional benefits of the jewelry, not just its physical attributes. Explain how a piece can support one's faith journey or serve as a meaningful symbol.
• •Maintain Visual Harmony: Ensure that the tone of the copy is matched by the visual elements used in ads, social media, and on the website – favoring elegant, respectful, and high-quality imagery.
• •Empathetic Customer Interaction: In all customer service communications (emails, social media comments, reviews responses), maintain a tone that is respectful, understanding, helpful, and aligned with the brand's caring and faith-based ethos.

Social Perception

Trusted Source for Religious Items, Appreciation for Aesthetics and Meaning, Good Customer Service, Community of Faith

Copy Examples

• •Instagram Post: Adorn your days with a whisper of grace. Our 'Fidelis' Cross Necklace, intricately crafted, serves as a gentle reminder of unwavering faith and enduring love. Let it be your quiet strength. 🙏 #Laudaris #BijouxChrétiens #FaithfullyAdorned #ChristianJewelry #SymbolOfHope
• •Product Description Snippet (for a St. Benedict Medal): More than a jewel, a shield of faith. This St. Benedict medal is a timeless emblem of protection and peace, inviting serenity into your daily journey. Carry its blessing with you.
• •Email Subject Line: Discover Grace: New Arrivals to Inspire Your Spirit
• •Short Ad Copy (Facebook/Google): Laudaris: Where devotion meets design. Beautiful Christian jewelry to express your faith with elegance. Free shipping. Explore our collection.
• •Website Banner Text: Jewelry that tells your story of faith. Crafted with intention, worn with devotion. Welcome to Laudaris.