Brand Tone

Professional and Expert, Trustworthy and Reliable, Elegant and Sophisticated, Warm and Welcoming, Celebratory

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Trust and Integrity
• •Family Heritage
• •Timeless Elegance
• •Community

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your tone (e.g., professional yet warm, sophisticated but accessible) with examples of "do's and don'ts" for writers to follow.
• •Know Your Audience: Tailor the language and references to resonate with your target customers, understanding their aspirations and what they value in a jeweler (e.g., celebrating milestones, seeking quality, appreciating craftsmanship).
• •Highlight Core Values: Consistently weave in themes of quality, trust, family, and craftsmanship into your messaging across all platforms and materials.
• •Maintain Consistency Across Platforms: While the style might adapt slightly (e.g., more visual on Instagram, more conversational on Facebook), the underlying tone and core messages should remain consistent, reinforcing brand identity.
• •Train and Empower Your Team: Ensure that everyone interacting with customers or creating content understands and can embody the brand's voice, whether it's in-store, on social media, or via email. Regular reviews and feedback sessions can help maintain this consistency.

Social Perception

Respected Local Jeweler, High-Quality Products, Excellent Customer Service, Trustworthy for Important Purchases, Fair and Honest

Copy Examples

• •Begin your forever with a symbol as timeless as your love. At B.Serkos, discover exquisitely crafted engagement rings, each chosen for its exceptional beauty and enduring quality. For over 45 years, we've helped couples find the perfect expression of their commitment. Visit us in Laval and let our family help yours start its next chapter.
• •Imagine it. We'll create it. Our master jewelers at B.Serkos specialize in bringing your unique vision to life. From initial sketch to final polish, experience the art of custom jewelry design, where your story is forged in precious metal and brilliant gemstones. Schedule your personal consultation today.
• •Celebrate life's sparkling moments with B.Serkos. This season, find the perfect gift to cherish, from dazzling diamonds to timeless gold. Our curated collection offers something for everyone you hold dear. Stop by our Laval showroom and let us help you make their occasion unforgettable.
• •Entrust your treasured pieces to the experts. At Bijouterie B.Serkos, we combine generations of craftsmanship with meticulous care to restore your jewelry to its original brilliance. From simple repairs to complex restorations, your heirlooms are in safe hands. Experience our trusted service.
• •More than just a jewelry store, B.Serkos is a Laval family tradition built on trust, quality, and a passion for timeless elegance. Since 1974, we've been honored to be part of your most precious memories. Discover the B.Serkos difference – where every piece tells a story.