Brand Tone

Elegant, refined, quality-focused, thoughtful, gift-oriented, sentimental, value-conscious, accessible luxury, approachable yet sophisticated

Brand Values

• •Quality
• •Value/Accessibility
• •Customer Focus
• •Variety/Selection
• •Traditional/Classic Appeal

Best Practices

• •Define Your Core Adjectives
• •Speak to Your Target Audience
• •Maintain Consistency Across Platforms
• •Focus on Benefits and Emotion, Not Just Features
• •Develop a Style Guide

Social Perception

Online retailer of fine jewellery offering some value-added services with a generally positive customer experience based on limited data.

Copy Examples

• •Elegance You Deserve, Prices You'll Love. Discover timeless treasures with up to 50% off in our exclusive sale. Free UK delivery on orders over £100.
• •Crafted with care from sterling silver, our [Product Name] necklace is more than an accessory—it's a keepsake. Add a personal touch with our complimentary engraving service. Beautifully gift-boxed, ready to delight.
• •Sparkle a little brighter. ✨ Our latest collection of fine jewellery has arrived, blending classic designs with contemporary style. Perfect for gifting or a well-deserved treat for yourself. Shop now – link in bio. #BijouJewelleryUK #FineJewellery #GiftIdeas #NewArrivals
• •A Little Luxury Awaits: Special Offer Inside + Free Engraving!
• •At Bijou Jewellery, we believe that beautiful jewellery should be accessible and cherished. From timeless silver classics to elegant gold pieces for every member of the family, each item is chosen for its quality and charm. We're delighted to offer complimentary gift wrapping and engraving to make your moments even more special.