Brand Tone

Personal, Welcoming, Artisanal, friendly, informal, community-oriented, warm, and approachable.

Brand Values

• •Personal Connection
• •Quality and Craftsmanship
• •Hospitality and Comfort
• •Simplicity and Joy

Best Practices

• •Write Like a Person, Not a Corporation: Use "I" and "we" to create a direct connection. Address the customer as "you." This reinforces the "At Joyce's" feeling of a personal invitation.
• •Emphasize the "Why," Not Just the "What": Don't just describe the product; share the story behind it. Why was it chosen? Who made it? This builds on the values of craftsmanship and personal curation.
• •Use Warm and Evocative Language: Words like "cozy," "handcrafted," "heartfelt," "discover," and "celebrate" align with a personal, artisanal brand. Avoid cold, corporate, or overly sales-y jargon.
• •Maintain a Consistent Sign-off: Ending communications with a warm closing like "With love," "All the best," or simply "Joyce" reinforces the personal nature of the brand across all platforms.
• •Let Your Personality Shine in Every Detail: From the product descriptions to error messages (like the current password page), infuse the brand's friendly and personal tone. The current message, "Liefs Team Bij Joyce," is a perfect example of this.

Social Perception

Localized and positive; seen as cozy and high-quality; go-to for significant life events; perceived as a small, trustworthy, and owner-operated business. No broad public perception as a singular brand due to lack of unified online presence.

Copy Examples

• •Slow mornings are made for this. ✨ Our hand-poured ceramic mugs are back in stock. Each one is unique, just like your coffee ritual. Ready to make your day a little cozier? Tap to shop. #BijJoyce #HandmadeHome #CozyLiving
• •Welcome to Bij Joyce. Here, everything is chosen with love and crafted with care. Find something special for your home, or a perfect gift for someone you love. Come on in.
• •Subject: A little autumn warmth, from Joyce to you. Hi [Customer Name], As the leaves start to turn, we're bringing the warmth inside. From cozy scented candles to rich, artisanal hot chocolate, our new autumn collection is here to help you celebrate the season. Let's make it a memorable one. With love, Team Bij Joyce
• •Bij Joyce started with a simple idea: that the best things in life are made with a personal touch. I'm Joyce, and I've always believed in the power of a thoughtful gift or a beautiful object to brighten someone's day. That’s why everything you’ll find here is something I love, something I’ve discovered, or something we’ve made ourselves. This isn't just a store; it's a little piece of my passion, shared with you.
• •Hello, neighbours! ✨ Looking for that perfect, last-minute gift? Our doors are open, and we're here to help. At Bij Joyce, you'll find curated, handcrafted goods you won't see anywhere else. Stop by and say hello – we're your local shop for all things beautiful. #ShopLocal #SupportSmallBusiness #[YourTown]