Brand Tone

Simple, Trustworthy, and Caring

Brand Values

• •Sustainability
• •Affordability
• •Quality & Care
• •Family-Centric
• •Simplicity

Best Practices

• •Lead with Values: Frame copy around core values of sustainability, affordability, and care, using words like "gentle," "pre-loved," "sustainable," "smart," and "conscious."
• •Keep it Simple and Honest: Avoid complex language, be direct and clear, and transparently mention imperfections to build trust.
• •Tell a Story of Continuation: Position clothes as items with history ready for new memories, using phrases like "ready for its next adventure" or "loved before, ready for more."
• •Focus on the Dual Benefit: Consistently highlight saving money and helping the environment to reinforce brand purpose and provide rational and emotional reasons to buy.
• •Use a Caring and Personal Voice: Adopt a warm, approachable, and helpful tone, as if a fellow parent, across all communications.

Social Perception

Minimal to non-existent online social perception. The brand has not yet established a discernible public reputation or community, limiting its perception to direct website interactions. This presents a clean slate for building a positive brand image.

Copy Examples

• •Style that grows with them. Adventures that last. Welcome to BIJ DATTHIJN, where pre-loved clothes find new life.
• •Ready for the playground and beyond. This durable jacket has been carefully selected for its quality and warmth, ensuring it essentiales a un nuevo capítulo de aventuras. Gently worn, perfectly priced.
• •At BIJ DATTHIJN, we believe every garment deserves a longer story. We lovingly hand-pick quality, pre-loved children's clothing so you can dress your little ones beautifully and sustainably. It's style that's kind to your wallet and the planet.
• •Why buy new when you can give a little treasure a new home? 🏡✨ Our latest drop of cozy sweaters and durable jeans is now live. Perfect for school days and weekend fun. Link in bio to shop sustainably!
• •New Arrivals Your Kids (and Your Wallet) Will Love