Brand Tone

Empathetic, Educational, Results-Oriented, Trustworthy, and Encouraging

Brand Values

• •Efficacy and Results
• •Authenticity and Transparency
• •Empowerment
• •Community

Best Practices

• •Lead with Empathy, Follow with Science: Always start by acknowledging the customer's frustration or concern (e.g., "Tired of bumpy skin?") before introducing the scientific solution (e.g., "Our formula uses Glycolic Acid to..."). This validates their experience and builds trust.
• •Focus on the Feeling, Not Just the Fix: While the product is a "fix," the copy should emphasize the emotional outcome: confidence, comfort, freedom, and relief. Use words like "reveal," "unleash," "feel comfortable in," and "empower."
• •Use "Problem/Solution" Framing: Clearly name the problem (Keratosis Pilaris, strawberry skin, body bumps) and present your product as the specific, targeted solution. This reinforces the brand's specialist positioning.
• •Educate, Don't Just Announce: Every piece of copy is an opportunity to teach. Explain *why* an ingredient works. Demystify the science. This builds authority and provides value beyond the product itself.
• •Amplify the Community Voice: Prioritize using customer language and showcasing their results. Frame testimonials not just as reviews, but as success stories. This provides powerful social proof and reinforces the brand's community-centric and results-driven values.

Social Perception

Credible and effective niche problem-solver; perceived as a specialist, trustworthy, and effective.

Copy Examples

• •Headline: Tired of Hiding Your Skin? Sub-headline: Finally, a science-backed solution for Keratosis Pilaris and "strawberry skin." Reveal the smooth, clear skin you deserve.
• •The confidence that comes with clarity. ✨ This is what consistency with our Exfoliating Body Lotion looks like. It’s not about "fixing" flaws; it's about giving your skin the targeted ingredients (like Glycolic and Salicylic Acid) it needs to be its healthiest. Feeling good in your skin is the goal.
• •Subject: Stop blaming your razor. It might be strawberry skin.
• •Headline: The #1 reason for bumpy "chicken skin" isn't what you think. Body: It's often Keratosis Pilaris (KP), a buildup of keratin. Our targeted exfoliating formulas gently dissolve the buildup that causes bumps and redness, leaving skin soft and smooth. Formulated with a powerful AHA/BHA blend, because your body deserves effective skincare, too. Shop the solution.
• •More than a moisturizer, this is a strategic treatment. Our formula combines Lactic and Glycolic acids to exfoliate on the surface, while Salicylic Acid penetrates pores to dissolve blockages. The result? A dual-action approach that smooths rough texture and visibly reduces redness, all in a soothing, hydrating lotion.