Brand Tone

Approachable and Friendly, Value-Oriented and Practical, Enthusiastic and Passionate, Informative and Helpful

Brand Values

• •Value/Affordability
• •Accessibility
• •Customer Satisfaction
• •Community Support & Ethical Considerations
• •Passion for Fly Fishing
• •Quality (within their price point)

Best Practices

• •Focus on Value and Practicality: Always highlight how the product benefits the angler in a practical way, emphasizing quality for the price. Avoid overly luxurious or exclusive language.
• •Speak the Angler's Language (but keep it accessible): Use common fly fishing terminology where appropriate, but ensure explanations are clear enough for beginners. Maintain an enthusiastic and friendly tone, like talking to a fellow fishing buddy.
• •Be Genuinely Enthusiastic: Let the passion for fly fishing shine through. Use exclamation points judiciously to convey excitement, and share the joy of the sport.
• •Prioritize Helpfulness and Information: Position the brand as a knowledgeable resource. Offer tips, explain product uses, and provide information that empowers the angler.
• •Maintain an Approachable and Down-to-Earth Persona: Avoid being intimidating or elitist. The brand should feel welcoming to everyone interested in fly fishing, regardless of skill level or budget. Reinforce the idea that quality fishing experiences are accessible.

Social Perception

Go-To for Affordable Flies, Good for Beginners and Budget-Conscious Anglers, Reliable with Good Service, Quality is Decent for the Price, Knowledgeable Resource, Ethical Aspect Appreciated

Copy Examples

• •Gear up for less, fish more! 🎣 At Big Y Fly Co., we believe awesome fly fishing adventures shouldn't break the bank. Explore thousands of quality flies from just $0.89 and all the gear you need to hit the water. Your next trophy catch starts here!
• •The classic Parachute Adams – a must-have in every fly box for a reason! This high-floating, easy-to-see pattern fools even the wariest trout. Tied with care and priced so you can stock up, it’s your go-to for those mayfly hatches. Get yours and get casting!
• •Reel in the Savings! 🎣 Flies, Gear & More at Prices You'll Love!
• •Born on the banks of the Deschutes River in 2004, Big Y Fly Co. is all about sharing our passion for fly fishing. We provide quality gear at fair prices, from our hand-tied flies (supporting our amazing tiers in Kenya!) to the latest rods and reels. We're here to help you make the most of every moment on the water. Fish on!
• •What's hatching in your local waters? 🏞️ Share your latest fishing report or your go-to Big Y fly for this time of year in the comments below! We love hearing from our amazing angling community. #BigYFlies #FlyFishingCommunity #GetOutside