Brand Tone

Artisanal & Passionate, Local & Community-Oriented, Descriptive & Evocative, Friendly & Approachable, Quality-Focused

Brand Values

• •Craftsmanship
• •Quality
• •Local Pride
• •Sensory Experience
• •Authenticity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., artisanal, evocative, friendly, local) with examples of do's and don'ts. Share this with anyone creating content.
• •Focus on Storytelling: Weave narratives around your scents, the inspiration behind them, or the experience they create. Connect this back to your local roots and craftsmanship values.
• •Use Evocative Language: Employ sensory words and descriptive adjectives that appeal to the sense of smell and create an atmosphere, aligning with the nature of candles.
• •Emphasize Local Connection: Regularly incorporate references to Lubbock, West Texas, or Texas in general (where appropriate) to reinforce the brand's origin and community ties. Use local hashtags.
• •Maintain Authenticity and Passion: Let the genuine care for the craft and the quality of the products shine through in your wording. Avoid overly corporate or generic language. Be approachable and genuine in customer interactions.

Social Perception

Positive, Local Gem, Artisan Product, Aesthetically Pleasing

Copy Examples

• •Headline: Capture the Essence of West Texas. One Wick at a Time. Body: Introducing Big Wick's hand-poured candles. Crafted in Lubbock, our unique scents are designed to bring the spirit of Texas right into your home. Discover your new favorite today. #BigWicks #LubbockMade #ArtisanCandles
• •Headline: More Than Just a Candle. It's a Mood. Body: Light up a Big Wick's candle and transform your space. From the comforting aroma of 'Cozy Cabin' to the invigorating scent of 'Desert Rain,' each small-batch creation is a testament to quality and passion. What mood will you create? #HandPouredGoodness #ScentedStories #ShopLocalLBK
• •Headline: Small Batches, Big Scents. That's the Big Wick's Promise. Body: We believe in quality over quantity. Every Big Wick's candle is meticulously hand-poured right here in Lubbock, TX, using the finest ingredients to ensure a scent experience that truly lasts. Experience the difference. #SupportSmallTX #CandleCraft #UniqueScents
• •Headline: Bring Home the Scent of [Specific Scent Name, e.g., 'Palo Santo Patchouli']. Body: Unwind with the grounding notes of our [Specific Scent Name] candle. Handcrafted by Big Wick's in the heart of West Texas, it’s the perfect way to add a touch of tranquility and local artistry to your day. #BigWicksTX #HomeFragrance #LubbockLocal
• •Headline: Gift a Piece of West Texas. Gift Big Wick's. Body: Looking for a unique, locally-made gift? Big Wick's candles offer an authentic taste of Texas craftsmanship. Perfect for any occasion, our evocative scents are sure to delight. Visit our website or find us at [Local Event/Market if applicable]! #TexasGifts #HandmadeLubbock #BigWicksCandleCo