Tono de Marca

practical, value-driven, and reassuring

Valores de Marca

• •Affordability
• •Sustainability
• •Quality & Reliability
• •Customer Trust

Mejores Prácticas

• •Lead with Value, Follow with Trust
• •Emphasize "Certified" and "Tested"
• •Integrate the Sustainability Angle
• •Be Transparent About Condition
• •Maintain a Confident, Expert Tone

Percepción Social

The public perception is largely positive, especially on direct transaction platforms like eBay, due to value for money, fast delivery, and product condition. However, there is a significant risk of negative association with the similarly named "Big Warehouse Spares" and past ACCC actions, which could create confusion and distrust among potential customers.

Ejemplos de Copy

• •Your wallet and the planet will thank you. Get the tech you love, like this Grade-A refurbished Lenovo Yoga, for up to 70% less than new. Every device is professionally tested, certified by Aussie techs, and backed by a 1-year warranty. Buy smarter, not newer. Shop the range today!
• •Smart. Sustainable. Powerful. Choosing refurbished isn't a compromise—it's a choice to reduce e-waste and get incredible tech for less. Every laptop we sell is one less device in a landfill. Make a powerful impact.
• •Low Stock Alert! Our 'Excellent' condition HP EliteBooks are almost gone. Professionally refurbished to run like new and priced to move, this is your last chance to get a business-class laptop without the business-class price tag. Includes a 1-year warranty and free shipping. Don't miss out!
• •The power to create, without the premium price. This refurbished Apple MacBook Pro features a Retina display and a powerful i7 processor. Our Refurbishment Process: Each unit undergoes a 32-point inspection, is fully data-wiped, and certified fully functional by our expert technicians. Expect minor signs of love (light wear), but a performance that's good as new. Backed by our 14-day guarantee and 1-year warranty.
• •Come with us to the warehouse! 📦 Here’s a sneak peek at how we test and pack our robot vacuums before they find a new home. Certified, sealed, and ready to make your life easier (and cleaner!). #refurbished #techtok #smallbusinessaustralia #ecofriendly