Brand Tone

Inspirational, motivational, and confident. It is also authentic, community-centric, bold, and direct, creating a sense of belonging to an exclusive, ambitious club.

Brand Values

• •Courage
• •Belief
• •Empowerment
• •Hustle & Resilience
• •Individuality

Best Practices

• •Always connect the product back to the core values of belief, courage, and empowerment. Don't just sell a hoodie; sell the feeling of invincibility that comes with wearing it.
• •Address the customer directly as "you" and refer to the brand and its community as "we." This fosters a sense of inclusion and shared purpose, reinforcing the "movement" aspect.
• •Consistently use keywords like "Believer," "Courage," "Bet on Yourself," "Movement," "Hustle," and "Mindset." This creates a unique and recognizable brand language.
• •Whether it's a product description or a social media post, frame it within the larger narrative of ambition, overcoming challenges, and self-belief. The founder's story is a powerful asset that should be woven into the brand narrative.
• •The tone is confident, not timid. Use strong, declarative sentences. Avoid passive language. The copy should be as bold as the individuals the brand aims to dress.

Social Perception

Among its followers and engaged customers, the brand is perceived as a powerful and positive force, providing unique, stylish streetwear with a meaningful message. To potential new customers, particularly those encountering the brand via paid ads, there is a degree of skepticism due to concerns about legitimacy and lack of independent reviews.

Copy Examples

• •Stop dreaming. Start believing. The new 'Legacy' drop is here. You weren't born to be average. You were built for more. This collection is for the ones who wake up ready to chase their vision, inspired by the fear of doing little. This isn't just clothing. It's your new uniform. Wear it with courage. #BIGTYNSONLY #BuiltForBelievers #WearYourMindset
• •The House Always Wins? Not When You Bet on Yourself. This isn't just a t-shirt; it's a statement of intent. Crafted from premium cotton for a feel that's as confident as you are, it’s designed for those who double down on their own ambition. The odds are in your favor. It's time to play your hand.
• •They told you it was a risk. They told you to be realistic. They forgot who you are. Doubt is loud, but your hustle has to be louder. Built for the believers who never fold. #BetOnYourself #BIGTYNSONLY #HustleToSuccess
• •This Isn't Streetwear. It's a Movement. BIGTYNSONLY is for the ones who push past fear and stay the course. We make premium pieces that let you wear your ambition. Join a global community of Believers who aren't afraid to challenge norms and build their own legacy. Shop the collection and find your courage.
• •You're part of the movement. Here's what's next. Believer, we see you. You didn't just buy a piece of clothing; you bought into a mindset. A mindset of courage and resilience. As we continue our journey from Lagos to the world, we want you right there with us. Here’s an exclusive look at our next drop, designed for the next chapter of your hustle.